Senior Executive - Product Marketing
Cancer Research UK
Greater London, England, United Kingdom
Full-Time
Competitive
OfficeExecutive
Senior Executive –Product Marketing
*Internally this role is known as Individual Giving Senior Executive
£33,000- £37000plusbenefits
Reports to:Marketing Manager – Individual giving
Directorate:Marketing, Fundraising & Engagement
Contract:Permanent
Hours:Full time 35 hours per week
Location:Stratford, LondonOffice-based with high flexibility (1-2 days per week in the office)
Closing date:12July202623:55
Visa sponsorship:You must be eligible to work in the UK to apply for this vacancy. Cancer Research UKisnotable tooffer visa sponsorship.
At Cancer Research UK, we exist to beat cancer.
We are looking for an experienced and commercially minded marketing professional to join our Individual Giving team as a Product Marketing Senior Executive.
The Individual Giving team sits within our Marketing and Digital department andis responsible fordriving support across six key incomegenerating products. Our largest focus is regular giving, whichrepresentsthe charity’s secondlargest source of income and plays a vital role in funding Cancer Research UK’slifesavingwork.
As a Product Marketing Senior Executive, you will lead the planning,deliveryand evaluation of a wide range of integrated marketing campaigns. This is a varied and fastpaced role, offering the opportunity to work across multiple products and channels, from paid social and PPC to email, direct mail, telemarketing, out-of-homeadvertisingand display.
Youdon’tneed to have experienceacrossallmentionedchannels,but we are looking for candidateswho candemonstratea variety of channel experience,as well asstrong stakeholder management skills as you will be working closely with internal specialists and externalagencies.
You’lluse audience insight, performancedataand marketing best practice to deliver compelling campaigns thatacquire,engageandretainsupporters. From campaign planning through to post-campaign analysis and reporting,you’llplay a key role in driving growth and maximising income forthe charity.
What will I be doing?
Lead on the delivery of campaign set up, development and launch across multiple channels (including ALT digital channels, direct mail, email, social) working closely with agencies and multiple delivery teams across the organisation to delivery on time and within budget
Translate cross-channel integrated briefs into production specific briefs, leading on the delivery of data and digital campaign set-up requirements in collaboration with Data Selections, Adobe, Web Analyst, Social and Marketing Delivery teams
Take responsibility for the content and creative production process, working with agencies, freelancers and in-house Creative Team to develop compelling creative across a range of channels
Solution-driven with the ability to think quickly and has a problem solving attitude when faced with campaign challenges
Lead on in-campaign reporting and post-campaign analysis, sharing recommendations for optimisation and to improve the effectiveness of future campaigns with the Product Marketing Manager and key stakeholders
Work with UX experts to devise pre-launch test and learn initiatives, using results to recommend areas for optimisation
With Marketing Executive support, lead on all aspects of campaign delivery including direct mail production and new supporter letter fulfilment
Keep marketing activity plan up to date and ensure upcoming campaigns and activity are being briefed in to the correct teams in advance taking into account team SLAs.
Work collaboratively with teams across Fundraising & Marketing to share learnings and best practice
Whatarewelooking for?
Relevant experience of delivering multi-channel campaigns, from planning through to execution and analysis, that meet campaign KPIs(experienceworking paid social and display with be beneficial.
Good understanding of end-to-end supporteror customer journeys and the role of different channels in fully integrated campaigns
Experience of managing and motivating agencies to drive maximum value from relationships
Commercially awarean experience working within budgets.
Data-driven with a good understanding of UX principles and experience of interpreting results and recommending opportunities for optimisation
Experience of developing highly effective campaign assets for use across channels
Experience of building positive working relationships and working effectively as part of a team
Experience of managing own workload, meeting deadlines and effectively handling changing priorities
Our organisation values are designed to guide all that we do.
Bold: Act with ambition,courageand determination
Credible: Act with rigour and professionalism
Human: Act to have a positive impact on people
Together: Act inclusively and collaboratively
We’relooking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.
Ifyou’reinterested in applying and excited about working with us but are unsure if you have the right skills andexperiencewe’dstill love to hear from you.
What will I gain?
Wecreate a working environment that supports your wellbeing andprovide agenerous benefits package, a wide range of career and personal development opportunities and high-quality tools. Ourpolicies andprocesses enable you toimprove your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.
You can explore our benefitsby visitingourcareers web page.
How do I apply?
Weoperatean anonymised shortlisting process in our commitment to equality,diversityand inclusion. CVs arerequiredfor all applications; but wewon’tbe able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you fairly and objectively.
Please note thatapplicationscan’tbe edited oncesubmitted.
For more information on this career opportunity pleasevisit our websiteor contact us atrecruitment@cancer.org.uk.
Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.
We want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore ask you to inform us of any concerns you have or any adjustments you might need to enable this to happen. Please contact recruitment@cancer.org.uk or 020 3469 8400 as soon as possible.
Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.