Senior Global Clinical Marketing Manager
BD
Unknown, Maryland
Full-Time
$124,700
HybridManager
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
Reporting to the Global MDx Marketing Director, this role leads clinical market‑shaping initiatives, supports global campaigns, and strengthens partnerships to accelerate portfolio growth. With a priority focus on BD Onclarity™, the Senior Clinical Marketing Manager plays a meaningful role in driving awareness, advocacy, and adoption across markets. They convert unmet clinical needs into compelling clinical narratives and strategies.
Responsibilities:
Define and communicate a clinically grounded strategy for ADx in Women’s Health, advised by clinical practice, patient journeys, and standards of care, in partnership with Global MDx Marketing, Medical Affairs, and cross‑functional teams.
Own the market‑shaping roadmap, prioritizing initiatives that support guideline influence, clinical adoption, and long‑term growth in Women’s Health diagnostics.
Drive programs across assays and platforms, including playbooks, value dossiers, educational programs, webinars, messaging frameworks, and KOL‑led engagements.
Collaborate with regional teams to enable and amplify marketing activities, including peer‑to‑peer education, congress presence, and clinician engagement programs.
Apply patient, and customer insights to develop clear and compliant tools, messaging, and campaigns that support ADx’s leadership position.
Partner with Medical Affairs, Public Health, Market Access, and Government Affairs to deliver clinical content, advocacy materials, and engagement strategies aligned to portfolio priorities.
Contribute expertise and strategic feedback to global marketing strategy, annual strategic reviews, and marketing plans, supporting the Director and broader team through collaboration and mentorship.
Act as a clinical thought partner to regional marketing teams, supporting alignment to global strategy while enabling locally relevant execution.
Track, analyze, and communicate performance metrics and return on investment for clinical marketing initiatives, proactively finding opportunities to improve impact.
Maintain up‑to‑date knowledge of the Women’s Health diagnostics environment, including clinical trends, patient pathways, competitive activity, and unmet needs.
Work effectively across Medical, Clinical and Scientific Affairs, R&D, Business Development, and Product Management to ensure clinical accuracy, scientific integrity, and execution.
Ensure compliance with company policies, procedures, and ethical standards across all clinical marketing activities.
Knowledge, Skills and Abilities
Creative, energetic and dedicated to the science and art of Marketing
An empathetic, servant leader that inspires and seeks regional agreement to global strategy, brand goals and marketing activities.
Visionary in approach, who seeks to learn from regions and functions, with a desire to over deliver to customer expectations best-in-class marketing
Willingness and ability to work independently and autonomously
Critical thinking and implementation skills; analytical skills with the ability to translate insights into actionable plans; demonstrated ability to develop and implement marketing and product strategies, convert them into tactical marketing plans, implement and deliver results.
Creative out-of-the-box problem solver who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.
Excellent presentation and communication skills - written and oral - for a wide variety of audiences.
Excellent interpersonal skills, ability to develop strong relationships with cross-functional colleagues, team members, customers, and potential or existing business partners.
Leadership presence with ability to apply organizational channels, comfortable with sophisticated and environments.
Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.
Flexibility to travel globally to regions and customer sites at least 20% of the time
Required Qualifications:
Bachelor’s degree required in Life Sciences, Clinical Sciences, Marketing, or Business.
5+ years of experience in global or regional strategic marketing, clinical marketing, or product management within IVD, diagnostics, medical devices, or life sciences, with demonstrated success in commercialization excellence, portfolio strategy, and brand leadership.
Clinical or medical background strongly preferred, with direct experience in clinical, laboratory, scientific, or Medical Affairs roles and a proven track record of developing medically accurate, and compliant educational and commercial materials, including messaging, KOL programs, and scientific content..
Proven understanding of regulated healthcare environments, including promotional vs. non‑promotional boundaries, medical review processes, and compliance standards.
Demonstrated ability to translate clinical evidence, guidelines, and scientific data into customer‑focused marketing strategies that drive adoption and trust.
Preferred Qualifications:
Advanced degree (Master’s, PhD, PharmD, MD) or MBA preferred.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information
$124,700.00 - $205,700.00 USD Annual