CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. Were industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.
We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 27+ nationalities.
We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.
Purpose of Position
- CASETiFY is seeking a Senior Growth Content Associate to join our Travel team. The ideal candidate is a hands-on visual creator passionate about crafting social-friendly, high-performing visuals through photography and video. Reporting to the Brand Director, Travel, you will lead photo and video production for ads and social content, bringing CASETiFY Travels products to life through engaging, trend-aware visuals that drive performance.
Job Description
- Concept, design, and produce AI-generated and edited image/video content optimized for Performance Ads.
- Analyze creative performance metrics, test hypotheses, and iterate on high-potential assets.
- Monitor emerging digital marketing trends, consumer behaviors, and competitor ad strategies to continuously brainstorm and ideate high-converting content concepts.
- Integrate AI tools into the content production workflow, leveraging AI-generated assets to scale execution from ideation to final delivery.
- Meet the content volume target with high-quality content, aligned with performance marketing ad trends, to achieve high ROAS and revenue targets.
- Maintain CASETiFYs brand voice, aesthetic, and quality standards across all paid ads, in line with global brand and visual guidelines.
- Ensure social-first storytelling - short-form video and Reels-friendly compositions that capture attention in seconds.
- Deeply understand CASETiFYs brand value proposition and product USPs and translate them into compelling, high-converting ad hooks, scripts, and visuals.
- Maintain an organized workflow and file system to ensure content readiness for paid and organic use.
Requirement
- 3+ years of relevant experience with a strong technical proficiency in generative AI.
- Proven portfolio of high-performing, social-first content, specifically focused on product-centric lifestyle integration.
- Expertise in lighting, composition, and product styling to elevate and align with premium brand aesthetics.
- Proficiency in AI and creative tools, including Tapnow, Higgsfield, VEO3, CapCut, and Canva (mandatory); Adobe Creative Suite (Firefly, Photoshop, Lightroom, Illustrator, Premiere Pro), and DaVinci Resolve are highly preferred.
- Analytical mindset with a deep understanding of how creative assets drive performance marketing metrics.
- Excellent organizational skills and the ability to thrive under pressure; fluently bilingual in English and Cantonese/Mandarin.
