Senior Integrated Marketing Strategist

As Senior Director, Integrated Marketing, you lead the team that takes WordPress VIPs go-to-market story to the field. Reporting directly to the CMO, your team runs the integrated programs that move pipeline across our priority industries: Media, Public Sector, Manufacturing & Industrial, Technology, and BFSI (Banking, Financial Services and Insurance).

You own the integrated marketing motion end-to-end, with deep AI-fluency that enables excellent strategy, prioritisation, execution and measurement. You decide what ships and what doesnt, and you stand behind those calls.

You lead a small, senior team including:

1. Three Integrated Marketing Strategists, each T-shaped with deep craft in a different specialism e.g. ABM, paid or lifecycle marketing.
2. One Partner Marketing Specialist who sits in the pod as a peer, owning co-marketing and ensuring the partner lens is factored into all owned marketing plays.
3. Two Experiential Marketers, who turn integrated marketing priorities into the in-person moments that create and move enterprise pipeline.

The team runs integrated programs across industries by drawing on a shared intelligence layer (Product Marketing, AI agents, customer insight) for industry depth on demand. The intelligence layer is only as good as the team that pulls from it. You partner with the Head of AI Orchestration to make sure it's sharp, current, and built for the work the team is actually doing.

This is a player-coach role: you set the strategy and the operating rhythm, you partner across the business, youre close enough to the work to know whether its good and lean into doing as and when needed. The model is built to flex at the speed of AI rather than the speed of old delivery cycles, and you set the tone for how the team operates inside that.

What you own

• Strategy and the sprint cadence: You set the integrated marketing strategy and run the six-week sprint cadence with the CMO and MLT. Each sprint resets which industries and programs are in scope for the next 28 days. You make the calls on what is in and what is out, and hold the line when scope expands. You bring > compensation philosophy. To see a full list of benefits by country, consult our Benefits Page and check out these links to learn more about How We Hire and What We Expect from Ourselves. #LI-DNI

  About Automattic

  Now in our 20th year, were the people behind WordPress.com, WooCommerce, Beeper, Tumblr, Simplenote, Jetpack, Longreads, Day One, PocketCasts, and more. We believe in making the web a better place.

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