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Job Category
Marketing & Communications
Job Details
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
The Experience
This role sits at the center of Salesforce's global audience intelligence function, leading enterprise audience strategy, segmentation, and targeting governance across campaigns, events, paid media, and sales activation programs. You'll partner with Data Science, Data 360, Analytics, and Field Marketing teams to build the audience-first intelligence layer that powers pipeline and revenue growth, while helping shape how AI-driven, agentic growth systems scale across every customer touchpoint. This is a hybrid role with three days in office each week.
What You'll Actually Be Doing
- Define and evolve enterprise-wide audience intelligence and segmentation strategies using machine learning, behavioral signals, pipeline intelligence, engagement data, and intent signals to drive coordinated activation across campaigns, channels, and sales motions.
- Partner with Data 360, Data Science, Analytics, and Product teams to operationalize predictive insights, improve targeting precision, and build scalable audience frameworks that support AI-enabled and agentic growth systems.
- Partner with Data 360 Product teams to deliver advanced, conversational self-service audience capabilities that enable marketers to discover, build, and activate optimized audiences without requiring deep technical expertise, creating more consistent GTM motions across regions, campaigns, and business units.
- Own audience performance measurement and optimization by leveraging behavioral signals, pipeline intelligence, and segment-level insights to identify what drives campaign success, continuously evolving audience strategies through rel="noopener noreferrer">Accommodations Request Form.
Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates' resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.
Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.
