Senior Lifecycle and Retention Strategist

ABOUT DSC:

In 2011, Dollar Shave Club didnt just shake up the shaving aislewe reinvented it. A viral video put us on the map, and our direct-to-consumer model challenged an entire industry by making great razors accessible, affordable, and actually fun to buy.

Since then, weve grown far beyond blades. From grooming to personal care, weve built a lineup of quality essentials designed to make life easier (and smoother), whether you find us online or in stores near you.

Today, DSC is expanding into new categories and new markets, but our DNA hasnt changed. Were still here to cut the BS, deliver real value, and bring a little humor to the everyday routine.

So what are you waiting for? Join the Club.

ROLE SUMMARY:

Were excited to bring on a Senior Lifecycle and Retention Strategist to develop and execute strategies that deepen subscriber engagement and drive revenue growth. In this role, youll focus on our existing subscriber base creating experiences that delight customers, strengthen loyalty, and build lasting connections with our brand.
If you have a passion for growth, are analytically curious, and care deeply about understanding what keeps customers coming back, this is the role for you.

RESPONSIBILITIES:

• Develop strategies to increase subscriber retention and reactivate dormant accounts
• Lead key decisions regarding retention aspects such as digital product roadmap, retention policies, active consumer communications
• Own key retention KPIs such as churn, retention, payment success
• Reduce churn across both new and existing customers, while staying laser focused on key performance indicators
• Leverage consumer insights and customer data analysis to develop innovative retention and reactivation programs
• Develop both quantitative and qualitative insights into our subscriber base, analyzing activation cohort performance, product-specific subscription behaviors, and subscriber tenure to drive revenue retention across all subscriber stages
• Build and strengthen cross-functional relationships across brand and creative, supply chain, and acquisition to create a seamless customer experience
• Create targeted lifecycle campaigns that delight customers at every stage, turning first-time buyers into lifelong loyal customers
• Employ A/B testing and other data analysis techniques to sharpen campaigns and drive continuous improvement in customer engagement and retention
• Translate complex data insights into actionable strategies that increase subscription revenue and foster subscriber loyalty
• Act as business owner in all retention journey evolution together with Product and Tech teams
• Assess and own retention policies, next best action and programs with the active subscriber base

REQUIREMENTS:

• 8+ years of proven experience in lifecycle marketing, customer retention, and data analysis within an ecommerce subscription environment
• Experience with large scale ecommerce and subscriber bases and marketing technology platforms for managing ecommerce subscriptions
• Klayvio or equivalent ESP experience required
• Strong collaboration skills with the ability to mentor and influence team members
• Excellent cross-functional collaboration skills
• Deep analytical capabilities with experience with data analysis
• Ability to derive actionable insights from large and complex data sets
• Familiarity with marketing, e-commerce, and payment processing technologies
• Experience using marketing technology platforms such as CDP, CMS, A/B testing and subscription management systems
• Bachelors degree, preferably in Marketing, Engineering or Computer Science

POSITION TYPE:
This is a full-time exempt position.

WORK ENVIRONMENT:

This position is hybrid, primarily working out of our HQ office in Durham, North Carolina. (Relocation assistance available)

SALARY:
$145,000-$160,000 + Bonus

BENEFITS:

• Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options
• Free life insurance, short term disability and long term disability
• 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
• Unlimited vacation and generous sick time
• Half day Fridays year-round (subject to business needs)
• 12 weeks of fully paid parental leave
• 4 weeks of fully paid disability leave
• Free Dollar Shave Club Products
• Monthly cell phone and work-from-home stipends

APPLICATION PROCESS:
All applications must be submitted via our Applicant Tracking System, Greenhouse, in order to be considered. Once you submit your application, the recruiting team will review your submission and will reach out if your skill sets and/or qualifications match our needs. If selected, youll be invited to an initial phone screening interview with a recruiter before meeting with various members of the team. Candidates will be notified if they are not selected for the position. The position will remain open and we'll be accepting applications until the role is filled.

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Dollar Shave Club is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identification, national origin, disability, or protected veteran status.

Reasonable Accommodation: Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e-mailing: accommodations@dollarshaveclub.com

Please state your request for assistance in your message. Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e-mail address supplied.

Dollar Shave Club will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.

Thank you for considering a career with Dollar Shave Club

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