The Senior Manager, Coffee, Georgia(Korea) is responsible for leading the brand strategy and in-market execution of Coca-Cola's coffee portfolio in Korea, with primary ownership of Georgia Coffee. This role translates brand equity into commercial growth, driving sales, profit, and market share through strong brand building, integrated marketing execution, and portfolio management.
Operating in a newly structured organization, this role is one level below the original Director scope but retains end-to-end brand ownership-requiring a leader who is strategically sharp, highly collaborative, and hands-on. The role works closely with IMX, Innovation, Commercial, and Bottling partners to deliver short-, mid-, and long-term growth objectives.
Key Responsibilities
Brand Strategy & Business Planning
- Develop and execute the long-range brand strategy and annual business plans for the Coffee category in partnership with the Category Lead.
- Define clear brand roles, positioning, and growth priorities to strengthen brand equity and expand the user base.
- Translate brand ambition into clear, executable plans that deliver sustainable value growth in the Korea market.
Brand Marketing & IMX Execution- Lead brand marketing planning and execution across communications, promotions, and experiences.
- Own the brand marketing calendar, including products, packaging, communications, and promotional activities.
- Work closely with the IMX team and Coffee Content partners to deliver integrated, culturally relevant campaigns across media, digital, social, and in-market touchpoints.
Portfolio & Innovation Collaboration- Manage the Coffee portfolio strategy, including maintenance and expansion, in close collaboration with the Innovation team.
- Provide strong brand input into innovation projects, ensuring alignment with brand strategy and consumer needs.
Commercial & Cross-Functional Leadership- Partner closely with Commercial, Supply Chain, R&D, and Bottling teams to ensure strong commercial execution and system alignment.
- Contribute to joint business planning and in-market activation with bottling partners.
- Coordinate and influence cross-functional teams across the Korea organization to deliver brand objectives.
Performance Management & Insights- Lead brand performance diagnosis and analysis, incorporating consumer insights, market trends, competitive landscape, channels, and customer dynamics.
- Track day-to-day performance across sales volume, revenue, profit, and brand health metrics.
- Commission and leverage brand and consumer research to inform decisions and optimize plans.
Budget & Resource Management- Manage the brand marketing budget in alignment with brand strategy and productivity guidelines.
- Ensure disciplined investment decisions and strong ROI focus.
Qualifications & Requirements- Bachelor's degree required; MBA or equivalent preferred.
- Over 11 years of experience in brand management or marketing roles within FMCG, beverage, or consumer goods industries.
- Proven ability to develop and execute brand strategies that drive commercial results.
- Strong strategic thinking paired with hands-on execution capability.
- Deep consumer-centric mindset with strong analytical skills to identify growth opportunities from complex data.
- Experience working within matrixed organizations and with bottling partners.
- Strong communication skills and ability to collaborate with regional and global teams.
- Curiosity, learning agility, and openness to innovation.
- Solid understanding of the Coca-Cola system business model (OU and Bottler).
- Native-level Korean required; business-level fluency in English required.
Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Storytelling, Sustainability, System Economics, User Experience (UX) Design
Location(s):Korea, Republic of
City/Cities:Seoul
Travel Required:00% - 25%
Relocation Provided:No
Job Posting End Date:July 31, 2026
Our Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
