Senior Manager, Content Creation – Selling Skills
BD
Franklin Lakes, New Jersey
Full-Time
Competitive
RemoteManager
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Position Summary
The newly formed Global Sales Operations & Effectiveness organization is leading the transformation of sales capabilities, positioning BD to become the strongest commercial organization in MedTech.
The Senior Manager, Content Creation – Selling Skills,reporting into the Director of Global SalesContentCreation,will co-create the strategy, design, and execution of global sales learning and enablement content. This role willbe responsible forcreating integrated, end-to-end learner journeysthataccelerate seller productivity, strengthen selling capabilities, and deliver measurable commercial impact.
This leader serves as the architect of modern sales learning, ensuring content is not only high quality, but embedded into how sellersoperateday-to-day—driving sustained behavior change rather than one-time training events. By partnering closely with Sales Process, Enablement, and Commercial leadership, this role ensures consistent, scalable development of selling capabilities across the enterprise.
Key Responsibilities
LearningDesign,Development, & Delivery
Serve asa globalsubject matter expert on how sellers learn, adopt, and sustain high-impact selling behaviors at scale.
Architectand deliver end-to-end selling curricula aligned to the full commerciallifecycle,ensuring a cohesive and intuitive learner journey.
Establishglobal content standards and governance, enabling consistency across regions and business units while allowing for targeted local adaptation.
Integrate salesmethodology, commercial processes, and enabling technologies into practical, field-ready learning experiencesthat drive immediate application.
Leveragemodern learning modalities(AI-enabled learning, simulations, AR/VR, interactive content) to increase engagement and retention.
Act as theenterprise integrator across functions(Global Sales Process, Commercial Technology, HR, Sales Intelligence, and Regional/BU Enablement) to ensure alignment and adoption.
Partner closely with Sales Training teams to co-create,scale, and continuously improvehigh-impact enablement solutions globally.
Measurement, Evaluation, & Continuous Improvement
Translate enterprise instructional design standards into simple, actionable, field-ready guidance that drives application, not just awareness.
Shift the organization from training completion metrics to performance-basedoutcomes, ensuring learning drives measurable behavior change and commercial results.
Define and track clear success metrics (e.g., time to productivity, win rates, pipeline quality, deal velocity) tied to learning interventionsdirectly to business performance.
Optimizethe global learning ecosystem by streamlining content,eliminatingredundancy, and reducing frictionto accelerate seller productivity.
Continuously improve content and delivery based ondata, field feedback, and evolving commercial priorities.
Operate with a mindset ofownership, speed, and enterprise rigor, ensuring rapid iteration and scalability.
Stakeholder Partnership & Adoption
Build and sustainstrong, trust-based partnershipswith key stakeholders across Global Sales Process, Commercial Technology, HR, Sales Intelligence, and Regional/BU Enablement teams to ensure alignment on priorities, content, and delivery.
Act as a strategic advisor to sales andenablementleadership, shaping how selling capabilities are embedded into daily execution,not treated as standalone training.
Driveenterprise-wide adoption of selling curricula and tools, ensuring content is effectively deployed, reinforced, andutilizedin the field.
Lead cross-functional alignment on what “good looks like” in selling behaviors, creating consistency in expectations, language, and execution across the commercial organization.
Partner with regional and BU leaders tobalance global standardization with local relevance, ensuring solutions are both scalable and practical.
Leadstructured change management and communication strategies to support rollout ofnew contentand capabilities, proactively addressing resistance and accelerating uptake.
Establishfeedback loops with field leaders and sellers to ensure continuous input, rapid iteration, and strong alignment to real-world selling needs.
Influence senior stakeholders toprioritize enablement initiatives that drive measurable business impact, using data and insights to reinforce decisions.
Preferred Requirements
Proven experience in sales enablement, training, field coaching, or commercial excellence within healthcare or B2B environments.
Proven experience in business/commercial roles, sales, business development, or cross-functional commercial initiatives in a matrix environment
Strong understanding of CRM systems (e.g.,Salesforce), sales methodologies, and adult learning principles.
Project management experience preferred
Results and growth-focused mindset with strong judgment, accountability, and decision-making abilities.
Change management and innovation attitude and ability to build and sustain collaborative relationships.
Project management experience preferred
Qualifications
Bachelor’s degreerequired
3-5 years of experience in sales enablement, sales capability, instructional design, or commercial roles within complex, global organizations (MedTech, Life Sciences, Technology, or similarly regulated industries preferred).
Ability to influence without authority and communicate at an executive level to translate complexity into clear, actionablelearning solutions.
Advancedproficiencywith Articulate Storyline, Camtasia, Captivate, and Microsoft Word/Excel/PowerPoint; strong familiarity with other authoring tools
Experience developing eLearning modules, documentation, presentations, and training materialsmaintainedin an LMS
Veeva Vault experience preferred
Leadership & Personal Attributes
Commercially grounded, people-first leader with strong business acumen.
Curious, innovative, and comfortable pushing boundaries while navigating governance and risk.
Trusted partner who can both collaborate and constructively challenge.
Data-driven decision maker with the ability to translate insights into action.
Clear, concise communicator with strong executive presence.
High integrity, learning agility, and resilience in a fast-changing environment
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
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At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
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