Summary:

Senior Manager, CRM Sales Excellence Lead defines and drives the process-excellence strategy and agenda for the global lead-to-quote process, on a common blueprint that standardizes the core while enabling approved local variation. The role leads end-to-end lead-to-quote process optimization with CRM as the key enablers and serves as the primary liaison between business and business-unit process owners and the CRM product model.

Operating globally, this role partners closely with BU and regional leadership to identify process-improvement opportunities, translate them into product features and user stories, and measure and report on outcomes. It is the connective tissue between commercial strategy and technical delivery.

Key Responsibilities:

Process-Excellence Strategy & Optimization

• Define and drive Sales process-excellence strategy and agenda on a common blueprint — standardize the core, govern approved local and business-unit variation.

• Lead end-to-end lead-to-quote process optimization with CRM as the key enabler, partnering closely with supporting teams to deliver on objectives.

• Use proven templates and methodologies as the model to scale consistent process and reporting across capital equipment and consumable business models and nuanced regions.

Business Partnership & Liaison

• Partner with BU and regional leadership to identify process-improvement opportunities across customer engagement and opportunity/pipeline management.

• Serve as the primary liaison to BU and regional process owners (e.g., PI, MMS, regional leads), bringing requirements into the product model.

• Oversee BU process owners, requirement workshops, and testing coordination; Drive/facilitate alignment on priorities and drive decisions.

• Determine, with business intimacy, whether a robust configured solution or a simpler process best fits a given need — ensuring architecture decisions are business-led.

Requirements Translation & Standardization

• Translate process requirements into product features and user stories in partnership with TDS/IT teams.

• Partner with the regional Product Owner / Leads to sequence work and align global and regional priorities.

• Own standardization and adoption, ensuring sustained usage and measurable business impact.

Measurement & Reporting

• Measure and report on process performance and CRM utilization metrics.

• Track adoption and cycle-time improvement against baselines; surface insights that inform the roadmap.

• Partner with Change Lead to drive change management and business-readiness activities to embed new ways of working.

Minimum Required:

• Bachelor’s degree in Business, Information Systems, Engineering, or related field (or equivalent professional experience).

• 7+ years of experience in commercial process design, business analysis, CRM, consulting, or Sales transformation within large, global organizations.

• Demonstrated experience standardizing commercial processes across multiple business units or regions, preferably in Med Device or Life Sciences organizations.

• Strong facilitation skills with proven ability to run workshops and drive cross-functional decisions.

• Demonstrated ability to operate effectively and influence without authority in a matrixed environment.

• Willingness and ability to travel up to 30% (Domestic/international) of the time to present in person for workshops, program forums, and key engagements.

Preferred Skills & Experience:

• Experience with CRM platforms (e.g., Salesforce, Dynamics CRM preferred) and lead-to-quote processes.

• Knowledgeable on the intersections and hand-offs that exist with Marketing, CPQ, CLM, and other downstream/upstream teams to get a holistic 360 degree view of the customer.

• Experience translating business requirements into product backlogs in an Agile delivery environment.

• Familiarity with how mature sales organizations leverage AI to enhance productivity and leverage insights for more intelligent decision making.

Ideal Candidate Leadership Attributes:

• Comfortable operating amid ambiguity, incomplete data, and evolving enterprise priorities.

• Commercially grounded, people-first leader with strong business acumen.

• Curious and innovative, with the ability to push boundaries while navigating governance and risk.

• Trusted partner who collaborates effectively and constructively challenges when needed.

• Strong ownership mindset — treats the strategy, the budget, and the governance as theirs to defend.

• Data-driven decision-maker who translates insights into action.

• Clear, concise communicator with a strong executive presence.

• High integrity, strong learning agility, and resilience in a fast-changing environment.

Pay Transparency Statement:

At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:

· Annual Bonus

· Potential Discretionary LTI Bonus

Health and Well-being Benefits

· Medical coverage

· Health Savings Accounts

· Flexible Spending Accounts

· Dental coverage

· Vision coverage

· Hospital Care Insurance

· Critical Illness Insurance

· Accidental Injury Insurance

· Life and AD&D insurance

· Short-term disability coverage

· Long-term disability insurance

· Long-term care with life insurance

Other Well-being Resources

· Anxiety management program

· Wellness incentives

· Sleep improvement program

· Diabetes management program

· Virtual physical therapy

· Emotional/mental health support programs

· Weight management programs

· Gastrointestinal health program

· Substance use management program

· Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit

Retirement and Financial Well-being

· BD 401(k) Plan

· BD Deferred Compensation and Restoration Plan

· 529 College Savings Plan

· Financial counseling

· Baxter Credit Union (BCU)

· Daily Pay

· College financial aid and application guidance

Life Balance Programs

· Paid time off (PTO), including all required State leaves

· Educational assistance/tuition reimbursement

· MetLife Legal Plan

· Group auto and home insurance

· Pet insurance

· Commuter benefits

· Discounts on products and services

· Academic Achievement Scholarship

· Service Recognition Awards

· Employer matching donation

· Workplace accommodations

Other Life Balance Programs

· Adoption assistance

· Backup day care and eldercare

· Support for neurodivergent adults, children, and caregivers

· Caregiving assistance for elderly and special needs individuals

· Employee Assistance Program (EAP)

· Paid Parental Leave

· Support for fertility, birthing, postpartum, and age-related hormonal changes

Leave Programs

· Bereavement leaves

· Military leave

· Personal leave

· Family and Medical Leave (FML)

· Jury and Witness Duty Leave