Senior Manager /Director, Public Relations, Editorial APAC

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role

This critical position for CNN entails executive responsibility for the network’s public relations outreach in more than thirty countries across the Asia Pacific region. The dynamic, exciting and challenging role will develop and execute international PR strategy across all platforms of consumer and trade media to deliver increased audiences, raise CNN’s brand profile and help augment revenue. It demands extensive PR project management accountability for stakeholders including news-gathering, editorial programming, commercial operations, and responsibility for reactive crisis and issue management.

Your Role Accountabilities

• Lead regional publicity strategy and execution: Ensure all CNN content is appropriately assessed, discussed, filtered and delivered to media, consumers and regional colleagues to raise the brand profile, increase the audience and grow revenue. Identify relevant news angles and framing for our journalists and executives in APAC deliver timely and relevant media briefing. Ensure alerts and coverage are properly distributed to the wider team and being an active and strategic partner, looking ahead to plan appropriate PR and comms opportunities in the region. Collaborate with Marketing to ensure maximum coverage is derived from output and business goals are supported across key markets.

• Editorial brand profile: Ensure that CNN’s editorial operations are consistently supported, promoted and where necessary defended in areas including breaking news, correspondent profile-raising, speaking engagements and crisis management.

• Lead on multi-platform, digital-first strategy and delivery: Provide concerted, strategic, wide-ranging support for this key area of growth. Position CNN as an industry leader in both consumer and trade press.

• Corporate Communications: Support Warner Bros. Discovery corporate comms requests and initiatives, including but not limited to internal communications, brand profile-raising in trade and consumer press.

• Working closely with the APAC PR Director for CNN International Commercial, support ad sales, research, distribution and content sales PR strategy and delivery: cement and develop CNN’s profile, particularly in the trade press, as the pre-eminent multi-platform destination for regional and global advertisers and other business partners. Working closely with internal stakeholders to ensure all pan-regional client publicity expectations are met and delivered. Support research and distribution departments through publicity avenues including but not limited to interviews, profiles and features.

• Provide strategic support for on-the-ground events, such as CNN’s Global Perspectives series.

• Team liaison: Ensure strong partnerships run across joint projects across the international communications team and CNN Marketing, fostering a cohesive working environment across multiple time zones.

Qualifications & Experience

• The role will be at Senior Manager or Director level dependent on experience.

• Bachelor’s Degree level education, passion for international news and current affairs.

• Minimum of seven years’ Public Relations experience.

• Experience in the TV or media industry, journalism or newsgathering a significant plus.

• Exceptional presentation skills, with excellent command of verbal and written English, with ability to speak Asian languages a plus.

• Flexible, with an affinity for supporting client relationships and willingness to respond to their needs 24/7

Competencies we are looking for:

• Relationship management and influencing skills

• Commercial - curious about the business and actively influences and contributes to discussions

• Willing to challenge and debate issues that matter

• Clear thinking - willing to make sound and prompt decisions

• Credible and Results Driven - able to lead major projects and change programs.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.