Senior Manager, Global Marketing- Tuberculosis & Infectious Disease
BD
Unknown, Maryland
Full-Time
$134,100
RemoteManager
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
The Senior Manager, Global Marketing - Tuberculosis (TB) & Infectious Diseases (ID) will lead the development and execution of global marketing strategies to drive awareness, adoption, and growth of the TB portfolio. This role is responsible for orchestrating product launches packages, integrated campaigns, and delivery of medical and scientific communications across diverse global markets, ensuring compelling, evidence-based messaging that resonates in both developed and emerging healthcare environments.
Key Responsibilities
Portfolio Launch & Commercialization
Lead global TB portfolio marketing launches, including new product introductions and enhancement announcements.
Develop and execute launch plans/packages, ensuring alignment with regional teams and commercial and product strategy.
Drive creation of high-impact PR strategies, sales enablement materials, and training programs in partnership with Commercial Operations, Marketing Communications, and Local Marketing.
Campaign Strategy & Execution
Own the development of integrated global campaigns for TB and infectious diseases in partnership with the Molecular diagnostics organization to ensure a company-wide offering.
Create compelling messaging frameworks tailored to key customer segments and regional needs.
Deliver end-to-end campaign assets including support materials, digital content, and lead generation programs.
Partner with regional marketing teams to localize campaigns and maximize market relevance and effectiveness.
Digital & Content Marketing
Oversee content strategy and execution across key digital channels:
Website and landing pages
Social media platforms
Digital advertising
Email marketing campaigns
Develop engaging content to support thought leadership, demand generation, and customer education.
Lead development of conference-related content, including symposia materials and promotional assets.
Scientific & Clinical Communications
Coordinate global clinical content strategy in collaboration with medical and R&D teams.
Work with Clinical Marketing on the development of clinical publications, posters, and scientific presentations.
Drive coordination with Clinical Marketing on webinars and clinical education around TB & ID to strengthen clinical credibility and customer engagement.
Performance Tracking & Optimization
Establish KPIs and metrics to track campaign performance and marketing effectiveness.
Monitor engagement, lead generation, and conversion metrics across channels.
Use insights and analytics to continuously refine messaging, targeting, and campaign execution.
Ensure campaigns resonate across diverse healthcare systems, from developed to emerging markets.
Cross-Functional & Global Collaboration
Work closely with Product Management, Clinical Marketing, Commercial Ops, Medical Affairs, Regional Marketing, Sales, and External Agencies.
Ensure alignment between global strategy and regional execution.
Act as a key marketing partner in driving integrated commercial success across the TB and ID portfolio.
Qualifications & Experience
Bachelor’s degree required; MBA or advanced degree preferred.
7–10+ years of experience in global marketing, preferably in diagnostics, medical devices, or healthcare.
Demonstrated success in product launches and integrated marketing campaign development.
Experience with TB, infectious diseases, or related clinical areas strongly preferred.
Strong understanding of digital marketing, demand generation, and content strategy.
Proven ability to translate complex scientific information into clear, compelling messaging.
Experience working across global markets, including emerging regions.
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information
$134,100.00 - $214,500.00 USD Annual