Senior Manager- Global Service Marketing
BD
Unknown, Maryland
Full-Time
$134,100
RemoteManager
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Senior Manager, Global Service Marketing
Location: Remote
The Senior Manager of Global Service Marketing is responsible for the development and execution of service marketing programs supporting the Waters Advanced Diagnostics Division to strengthen customer loyalty, reinforce the value proposition of new and existing service offerings, and drive demand to increase service attachment across all regions. This role will report directly to the Senior Director, Global Service Growth.
Responsibilities
Develop and implement comprehensive marketing plans for the core and value-add service portfolio tailored to clinical customer segments.
Collaborate with regional marketing teams and enable regional sales channels to increase service attachment rates at and beyond point of instrument sale.
Partner with product management to ensure alignment and positioning of service offerings to the needs of clinical customers for lab automation, microbiology, molecular diagnostics, liquid chromatography & mass spectrometry solutions.
Translate value propositions into high-impact messaging, compelling marketing collateral, and effective selling tools.
Lead multi-channel campaigns to drive demand for platform service plans and value-add services including training, compliance services, software implementation, and informatics solutions.
Analyze install base data, competitive service offerings, and market trends to identify growth opportunities, segmentation strategies, and unmet customer needs.
Partner with regional service delivery and global service excellence teams to accelerate value capture initiatives.
Qualifications
Bachelor’s degree in marketing, business, science, or related field required
5+ years of service marketing, aftermarket sales, or downstream marketing experience in the medical device, life sciences, or diagnostics industry required
Demonstrated success in driving service attachment, contract renewals, and developing value-based marketing campaigns required
Familiarity with clinical laboratory workflows, regulatory requirements, and diagnostics market required
Experience with CRM and service management software required
Experience leading cross-functional projects in a matrix organization.
Ability to travel domestically and internationally as needed required
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information
$134,100.00 - $214,500.00 USD Annual