Senior Manager, Integrated Marketing & Demand Generation

ABOUT THE ROLE

Gap International is seeking a Senior Manager, Integrated Marketing & Demand Generation to help define how we translate our distinctive point of view, expertise, and body of work into meaningful market impact.

This is a significant opportunity to shape and elevate how Gap engages the marketbuilding an integrated demand generation capability that creates relevance, earns attention, develops relationships, and ultimately drives growth. Youll operate at the intersection of strategy, marketing, and sales, bringing rigor and creativity to how we identify opportunities, engage the right audiences, and convert market interest into lasting business value.

The right candidate will be energized by the opportunity to build something sophisticated and enduring: a high-performing marketing engine that reflects the quality of Gaps work, raises our presence in the market, and plays a meaningful role in the companys next stage of growth.

ABOUT GAP INTERNATIONAL

Gap International is a global performance consulting company that works with executives and their organizations to produce extraordinary business results in an ever-changing marketplace. For nearly 50 years, weve helped leaders articulate and fulfill the boldest possible future for their business creating breakthrough outcomes and aligning the organizations actions to be consistent with that future.

Our work spans 65 countries and has reached more than 50,000 executives across 1,500 organizations, from Fortune 1000 companies to entrepreneurs.

RESPONSIBILITIES

• Develop and execute integrated demand generation strategies and plans that translate business objectives, market insights, and target audience opportunities into measurable pipeline, revenue, retention, and growth outcomes.
• Own Marketings contribution to pipeline and revenue, partnering closely with Sales to align growth priorities, optimize lead management, and improve conversion, pipeline velocity, and revenue outcomes.
• Establish measurement frameworks, dashboards, and reporting that connect marketing activity to business outcomes, using data, attribution, testing, and funnel analysis to generate insights and continuously improve performance and investment decisions.
• Build scalable marketing operations by strengthening processes, operating rhythms, reporting standards, data quality, measurement accuracy, and marketing technology effectiveness.
• Serve as a strategic advisor to senior leadership and cross-functional teams, using clear communication, >WHY THIS ROLE

  This is an opportunity to build and scale a modern demand generation function with a direct connection to business growth. Youll have the opportunity to shape strategy, strengthen Marketing and Sales alignment, build scalable capabilities, and see the impact of your work in measurable business results.

  WHAT SUCCESS LOOKS LIKE

  • Increased marketing contribution to pipeline and revenue.
  • Higher-quality leads and improved conversion and pipeline velocity.
  • Stronger alignment between Marketing and Sales.
  • Greater effectiveness and efficiency across marketing investments.
  • Clear visibility into marketing performance and business impact.
  • Scalable processes, systems, and best practices that support continued growth.

  LOCATION

  Gap International associates are based out of our corporate office in the Philadelphia metropolitan area.

  In order to be considered for this role, applicants should be legally authorized to work in the US.

  Gap International is an equal opportunity employer and values diversity. All employment is decided on the basis of qualifications, merit and business need, and all qualified candidates will receive consideration.