Senior Manager, Marketing Operations — Systems and Automation

Position Overview

We are seeking a Senior Manager, Marketing Operations to own the systems, workflows, documentation, and automation needed to make Marketing Operations more scalable, reliable, and AI-enabled. This role will help modernize how Marketing Ops works by improving marketing systems governance, reducing process and technical debt, and identifying practical opportunities to simplify or automate manual GTM workflows.

The ideal candidate brings deep hands-on experience with marketing automation, data quality, workflow design, and cross functional GTM operations. They should be comfortable working across Marketing, Sales, Sales Ops, Web, and internal systems/data teams to improve how GTM work gets done. This includes clarifying ownership, improving documentation, reducing manual work, and building more scalable systems and workflows.

Key Responsibilities

• Own governance, documentation, and operational health for core marketing systems, including Marketo and adjacent GTM tools.

• Identify and reduce technical debt across marketing-owned systems, integrations, workflows, field/process governance, and recurring operational processes.

• Build and manage a Marketing Ops systems and automation roadmap focused on improving speed, quality, consistency, and team capacity.

• Establish clear operating standards for marketing systems and workflow requests, including intake, prioritization, documentation, ownership, escalation paths, and change management.

• Partner across Marketing, Sales, Sales Ops, Web, and internal systems/data teams to clarify ownership, requirements, and handoffs for shared GTM workflows, including enrichment, routing, lifecycle processes, data quality, and CRM handoffs.

• Triage systems and workflow issues, identify root causes, and coordinate resolution with the right owners.

• Identify high-friction manual workflows that can be simplified, automated, or AI-assisted, and translate those opportunities into clear requirements, owners, dependencies, risks, and success measures.

• Create and maintain enablement materials and documentation that help marketers, sales partners, and internal operators understand how to use systems, follow key workflows, and submit requests correctly.

• Support adoption of AI-assisted workflows across Marketing Ops, with a focus on measurable improvements in manual effort, cycle time, QA, documentation, or operational consistency.

Required Experience/Skills

• 7+ years of experience in Marketing Operations, Marketing Systems, Revenue Operations, GTM Operations, or a related function, preferably in B2B SaaS or a complex enterprise GTM environment.

• Deep hands-on experience with Marketo or a comparable marketing automation platform, including governance, admin standards, program architecture, troubleshooting, and scalable process design.

• Strong working knowledge of Salesforce and common GTM systems, integrations, lifecycle processes, routing/enrichment workflows, and data flows.

• Proven experience improving marketing systems governance, process documentation, workflow design, data quality, and operational scalability.

• Experience with GTM automation, enrichment, or workflow tools such as Glean, Clay, ZoomInfo, Common Room, Workato, Qualified, 6sense, or similar platforms.

• Practical experience using automation and/or AI tools to improve workflows, documentation, QA, troubleshooting, analysis, or operational throughput.

• Ability to translate ambiguous business needs into clear process, system, automation, or documentation requirements.

• Strong written communication and documentation skills, with a bias toward scalable systems over one-off fixes.

• Strong cross-functional partnership skills, including the ability to work effectively across Marketing, Sales, Sales Ops, Web, internal systems/data teams, and technical stakeholders.