What Product and Solutions Marketing contributes to Cardinal Health
Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.
Product & Solutions Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding, and distribution to drive customer loyalty, sales growth and improved profitability.
Job Summary
The Senior Marketing Manager, Pharmacy Solutions Marketing, is responsible for the comprehensive marketing and positioning of innovative pharmacy solutions and technology offerings within the Pharmaceutical Segment. This role drives awareness, demand generation, engagement, and retention for a diverse portfolio of solutions, including technology platforms that drive efficiencies in inventory and business operations as well as clinical solutions for health systems, hospital and retail pharmacy customers.
The Sr. Marketing Manager will develop and execute go-to-market strategies, strategic marketing plans, and tactical programs to achieve business objectives, fostering strong relationships with product, digital, and business leaders. We are seeking a proactive, curious, and self-starting individual with strong fundamental marketing and brand development skills, capable of building robust cross-functional relationships in a mission-driven environment.
Responsibilities
- Lead the development and execution of comprehensive marketing strategies and plans for key pharmacy solutions and technology offerings, ensuring alignment with overall business objectives.
- Manage the planning and execution of critical marketing initiatives, including solution launches, line extensions, content development, campaign management, lead generation, and sales enablement.
- Partner with Programs & Solutions Owners to conduct competitive assessments and develop compelling positioning and marketing messaging, leveraging market research and customer insights.
- Develop tailored messaging for diverse target audiences across retail, institutional, acute, and specialty physician pharmacy settings to drive business growth.
- Direct the annual marketing planning process, including the development and execution of strategic and tactical marketing and promotional plans designed to achieve business objectives across all assigned solutions.
- Support the development and execution of industry events, trade shows, conferences, and sales meetings to enhance market awareness and generate leads for key solutions.
- Partner with internal and external teams (e.g.: Communications and Digital Marketing) to execute awareness, thought leadership, and lead generation strategies across paid and owned channels, ensuring consistent messaging and branding.
- Optimize website content and user experience to serve as a sustainable lead generation source.
- Develop and implement promotional tactics and sales enablement tools aligned with the lifecycle stage of each technology solution.
- Manage and track marketing expenses for assigned solutions, ensuring fiscal responsibility.
- Build and maintain strong collaborative relationships with cross-functional teams including business unit leaders, sales, account managers, product & solution managers, communications, market intelligence, finance, and legal.
- Generate and report key performance indicators (KPIs) and metrics for all marketing projects, maintaining dashboards and project plans to demonstrate performance and business impact.
Qualifications:
- Bachelor’s degree in marketing or related field preferred, or equivalent experience in related field
- 8 – 12+ years of progressive experience in Marketing preferred, with a strong preference for experience in the healthcare industry and marketing technology solutions.
- Demonstrated expertise in marketing essentials, including market research principles, audience segmentation, message development, and applying insights to actionable strategies.
- Strong understanding of digital marketing principles, B2B lead generation, and various marketing channels.
- Exceptional written and verbal communication skills, with proven experience in writing, reviewing, and editing content for advertising, sales tactics, and emotional storytelling that aligns with brand standards.
- Strong project management skills, with a demonstrated ability to manage complex projects of large scope, prioritize, and balance multiple initiatives simultaneously.
- Ability to lead meetings and workshops effectively, driving engagement and establishing subject matter expertise.
- Detail-oriented with a strong ability to multi-task.
- A collaborative team player with the ability to work effectively with multiple people and teams, ideally in a matrixed environment.
- Technologically savvy, proficient in Microsoft Office and Teams (especially PowerPoint and Excel), and Adobe Acrobat. Experience with Salesforce, Workfront, High Spot, or similar platforms is preferred.
- Ability/willingness to travel up to 20% (domestic travel).
- Hybrid work environment, Tues-Thursday in-office preferred.
What is expected of you and others at this level?
- Strategic Acumen: Exhibits a strong ability to translate complex market and customer needs into clearly defined goals, objectives, strategies, and tactics that drive sales and profitability for the business.
- Marketing Expertise: Demonstrates comprehensive knowledge of marketing disciplines and concepts essential for building robust business and marketing plans, encompassing both traditional and emerging marketing channels.
- Problem Solving & Innovation: Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects. Develops innovative technical solutions to a wide range of difficult problems, ensuring consistency with organizational objectives.
- Autonomy & Leadership: Completes work independently, receiving general guidance on new projects. May act as a mentor to less experienced colleagues, guiding their development and contributions.
Anticipated salary range: $105,100 - $135,090
Bonus eligible: Yes
Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
- Medical, dental and vision coverage
- Paid time off plan
- Health savings account (HSA)
- 401k savings plan
- Access to wages before pay day with myFlexPay
- Flexible spending accounts (FSAs)
- Short- and long-term disability coverage
- Work-Life resources
- Paid parental leave
- Healthy lifestyle programs
Application window anticipated to close: 06/30/2026 *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate’s geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.
Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.
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