Senior Manager, Social Media

Job Type:

Full timeSalary

Job Description:

Candidates located in or near Tampa, Chicago, Dearborn, and Charlotte are highly encouraged to apply.

Please provide links to social media accounts, campaigns, or content initiatives you’ve led, including examples that demonstrate enterprise strategy, community management, influencer execution, integrated marketing campaigns, or measurable business outcomes. Portfolios and case studies highlighting your impact are strongly encouraged.

As the enterprise Senior Manager, Social Media, you will:

• Define channel strategies, editorial frameworks, governance models, and performance standards that ensure consistency, scalability, and measurable business impact.
• Partner cross-functionally with Integrated Marketing, Brand, Media, PR, Analytics, Paid Media, and Content teams to align enterprise priorities with cohesive social and content strategies.
• Lead agency and partner management, including strategic direction, governance, performance expectations, accountability, and optimization.
• Oversee enterprise community management and moderation, including customer care triage and escalation support during high-risk or time-sensitive situations.
• Expand and modernize social media capabilities and governance for field agents and distributed teams to support scalable, compliant local activation.
• Drive innovation through AI-enabled content workflows, social listening, SEO-informed optimization, and MarTech integrations including Sprinklr, Salesforce Marketing Cloud, Adobe tools, Jasper AI, and Canva.
• Translate performance insights into executive-level recommendations, reporting narratives, and strategic business actions.

The Senior Manager, Social Media is responsible for defining and leading the enterprise-wide social media vision, strategy, and operating model. This role ensures social media drives brand growth, audience engagement, customer acquisition, retention, and integrated marketing outcomes across established and emerging platforms. Working closely with Integrated Marketing, Brand, Media, Public Relations, Analytics, Paid Media, and Content teams, this role translates enterprise marketing priorities into scalable, measurable, and future-ready social media strategies.

This role also leads governance, AI-enabled workflows, influencer strategy, agency partnerships, and social operations to ensure consistent, on-brand, and target="_blank">www.aaa.com

Important Note:

ACG’s Compensation philosophy is to provide a market-competitive structure of fair, equitable and performance-based pay to attract and retain excellent talent that will enable ACG to meet its short and long-term goals. ACG utilizes a geographic pay differential as part of the base salary compensation program. Pay ranges outlined in this posting are based on the various ranges within the geographic areas which ACG operates. Salary at time of offer is determined based on these and other factors as associated with the job and job level.

The above statements describe the principal and essential functions, but not all functions that may be inherent in the job. This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodations will be made for otherwise qualified applicants, as needed, to enable them to fulfill these requirements.

The Auto Club Group, and all its affiliated companies, is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability or protected veteran status.

Regular and reliable attendance is essential for the function of this job.

AAA The Auto Club Group is committed to providing a safe workplace. Every applicant offered employment within The Auto Club Group will be required to consent to a background and drug screen based on the requirements of the position.