Company Description
OUR STORY
Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, SoulCycle and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.
OUR CODE
We are passionate about high performance living and we practice what we preach — investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don’t settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great result. We are obsessed with what’s new, what’s now, what’s next. Never following, always leading, living ahead of the moment in fashion, culture, and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company.
If you are a high-performing individual who is passionate about winning and inspiring others, we are excited to discuss career opportunities with you.
Job Description
Equinox is seeking a strategic, analytical, and execution-oriented Senior Manager, Strategic Initiatives to lead high-priority cross-functional initiatives that support member engagement, retention, and business growth.
This role will serve as the strategic project lead to drive Equinox’s most transformative initiatives from strategy to execution. Working across Marketing, Product, Club Operations, Group Fitness, Data & Analytics, Technology, Retail, and Finance, this individual will drive alignment, execution, and accountability across a complex portfolio of workstreams.
The Senior Manager will operate as both strategist and operator, translating business objectives into actionable plans while ensuring initiatives are delivered on time, on budget, and with measurable business impact.
This is a highly visible role with significant exposure to senior leadership and an opportunity to help shape the future strategy at Equinox.
Success in this role will be measured by the successful execution of strategic initiatives, improvements in member activation and retention, and the ability to drive organizational alignment across multiple stakeholders.
Responsibilities
Strategic Initiative Leadership
- Serve as the program lead for enterprise-level strategic initiatives with executive visibility.
- Develop and manage project plans, governance structures, timelines, milestones, and success metrics.
- Coordinate cross-functional workstreams across Marketing, Product, Technology, Club Operations, Group Fitness, Retail, and Analytics teams.
- Identify risks, dependencies, resource constraints, and mitigation plans to ensure successful delivery.
- Drive accountability across stakeholders and ensure initiatives remain aligned to business objectives.
- Prepare executive updates, status reports, recommendations, and decision-making materials for senior leadership.
Strategic Initiative Execution
- Own the full project lifecycle for enterprise-level strategic initiatives — from scoping and planning through execution and post-launch measurement.
- Translate ambiguous business challenges into structured project plans with clear milestones, owners, and success metrics.
- Partner with senior leadership to define priorities and ensure all initiatives are tightly aligned with Equinox’s long-range strategy.
- Identify and mitigate risks, dependencies, and resource constraints before they become blockers; escalate with solutions, not problems.
- Leverage AI-powered project management tools and modern methodologies (Agile, Lean, hybrid) to optimize workflows and team performance.
Cross-Functional Program Management
- Establish operating rhythms, working teams, project governance, and communication plans.
- Facilitate workshops, working sessions, and decision-making forums across departments.
- Track progress against key deliverables and proactively remove barriers to execution.
- Create clarity across complex initiatives by synthesizing information, defining priorities, and driving alignment.
- Develop repeatable processes and frameworks that improve organizational effectiveness and execution.
Analytics & Business Performance
- Define success metrics and measurement frameworks for strategic initiatives.
- Partner with Analytics and Data teams to monitor performance and identify opportunities for improvement.
- Translate insights into actionable recommendations for leadership.
- Support business case development, forecasting, and investment prioritization decisions.
- Track ROI and business impact of major initiatives.
Qualifications
- 6–8+ years of experience in consulting, business operations, strategy, program management, PMO, transformation, customer experience, or related fields.
- Experience leading large-scale cross-functional initiatives from strategy through execution.
- Exceptional project management and organizational skills.
- Strong executive communication and presentation capabilities.
- Experience developing business cases, operating models, project plans, and strategic recommendations.
- Demonstrated ability to influence stakeholders across multiple levels of an organization without direct authority.
- Strong analytical and problem-solving skills.
- Ability to navigate ambiguity and drive progress in complex environments.
- Experience working with project management platforms such as Monday.com, Asana, Smartsheet, Jira, or similar tools.
- Experience in hospitality, wellness, fitness, consumer, membership, or subscription businesses preferred.
- MBA or consulting background preferred.
Why This Role Matters
- Equinox's ability to deliver exceptional member experiences depends on flawless execution across multiple teams, systems, and touchpoints.
- This role serves as the connective tissue between strategy and execution, ensuring the company's most important member experience initiatives are successfully delivered and positioned for long-term impact.
- By driving alignment, accountability, and operational excellence across the organization, this leader will play a critical role in improving retention, strengthening member loyalty, and advancing Equinox's long-term growth strategy.
Pay Transparency: Min $140k – Max $150k
Additional Information
AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:
- We offer competitive salary, benefits, and industry leading commission opportunities for club employees
- Complimentary Club membership
- Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop
NOTE: This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.
Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/
All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.
