[What the role is]
Leads NACLI's strategic communications and gallery operations to strengthen community leadership development across Singapore. This role creates meaningful impact by enhancing NACLI's positioning as the Institute of Learning Excellence, driving awareness of its training programmes, and managing Our Community Gallery operations to foster greater community participation. The position supports PA's mission to build a caring and united Singapore through strategic communications and community engagement initiatives.
[What you will be working on]
Corporate Branding & Identity
- Plans and implements strategies to strengthen NACLI’s corporate identity and positioning as the Institute of Learning Excellence.
- Develops consistent and impactful messaging frameworks in NACLI’s external communications across all platforms in alignment with NACLI’s/PA’s strategic directions.
- Oversees the creation of corporate collateral including gifts for speakers and guests, marketing brochures, internal publications and multimedia resources to reinforce NACLI’s brand presence and corporate image.
Digital Comms and Social Media Engagement
- Manages comprehensive communications plans that align with organisational goals and training priorities.
- Leads content development for NACLI’s website and social media platforms to maximise outreach and enhance community awareness of NACLI's leadership development programmes.
- Implements outreach initiatives across digital, print and social media platforms to broaden visibility, expand reach and foster community engagement.
- Leads course promotions and cross-marketing efforts to increase grassroots and community volunteer training participation, monitoring outreach effectiveness for continuous improvement.
- Collaborates with internal NACLI departments to develop targeted communications plans for signature training programmes and events, ensuring consistent messaging and timely outreach across all social media platforms.
- Oversees annual marketing communications planning and budget management, providing regular updates for reporting purposes.
Corporate Communications and Stakeholder Relations
- Leads media and publicity efforts for NACLI’s major projects and programmes.
- Plans and implements the roll-out of corporate communication initiatives, including course announcements, nomination notices, marketing materials and the quarterly training calendar to publicise NACLI’s training programmes.
- Oversees the preparation and timely release of media materials, including press releases, publicity kits, corporate presentations and event collateral.
- Manages campus tours and communications for official visits to NACLI, strengthening stakeholder relationships.
Publicity, Outreach and Operations for Our Community Gallery
- Implements integrated publicity strategies and campaigns to promote Our Community Gallery, ensuring alignment with PA/NACLI’s broader communications and branding objectives.
- Provides strategic direction and supervises Visitor Experience Leads, ensuring pre-, during- and post-visit operations maintain high quality standards and visitor satisfaction.
- Oversees online public bookings and coordinates group visits and logistic requirements with key stakeholders and facilities management team.
- Plans docent deployment and scheduling to ensure adequate coverage for guided tours and visitor support during gallery operations.
- Monitors and evaluates visitor feedback, engagement data and campaign effectiveness to refine gallery strategies, strengthen outreach impact and enhance overall visitor experience.
- Leads innovative publicity approaches and fringe initiatives; leveraging partnerships and creative engagement methods to increase visitorship to Our Community Gallery.
[What we are looking for]
Experience
- Minimum 3 years of working experience in the public sector and/or public communications environment, with some management/supervisory responsibilities
- Well versed in marketing and digital communications
- Gallery management/operations experience is an added advantage
Skills
- Collaborative team player with strong leadership, interpersonal skills and a service-oriented, innovative mindset
- Strong written and spoken communications skills
- Good grasp of training environment and training communications-related areas
