If you are motivated and believe in the credit union philosophy of "People Helping People," join our team!
State Employees’ Credit Union (SECU) is a financial cooperative with a powerful story to tell – one built on nearly nine decades of serving member-owners, currently over 2.9 million strong, supporting their financial well-being through every stage of life, and strengthening communities across North Carolina. This role will help bring that story to life through clear, compelling, and strategically grounded copywriting for marketing assets that connect with members and reinforce the SECU brand.
SECU is looking for a senior marketing communications manager to transform marketing strategy into engaging content that drives member engagement, strengthens trust, supports business objectives, and delivers meaningful results. This role is primarily focused on copywriting for a wide range of public-facing marketing assets, including print and digital content, e-mail communications, member messaging, and promotional materials.
Reporting to the marketing communications team lead within the communications department, this integral role serves as both a skilled copywriter and strategic partner. The ideal candidate is a strong writer with a strategic mindset – someone who can craft effective content across a variety of channels and formats and maintain a consistent, authentic SECU brand voice.
Essential Responsibilities:
- (40%) Develop Compelling, Effective Content
- Translate complex financial topics into simple, clear, and engaging messaging that resonates with members and drives action.
- Craft messaging that drives engagement, supports campaign objectives, and delivers measurable business impact.
- Write content tailored to each channel and audience, incorporating SEO and leveraging best practices to maximize reach and impact.
- Continuously refine content based on performance insights, feedback, and best practices.
- (30%) Uphold Brand Voice and Editorial Quality
- Champion and apply a consistent brand voice and tone across all content and touchpoints, using both AP style and internal style guide as references.
- Synthesize feedback from multiple stakeholders and edit and refine content, ensuring alignment with best practices, brand voice, and strategic priorities.
- Ensure all copy meets high standards for clarity, accuracy, consistency and quality, including SECU Legal and Compliance standards.
- (15%) Support Messaging Strategy, Campaign Development
- Contribute to marketing and advertising campaign discussions, offering messaging perspectives that strengthen overall strategy and execution.
- Help develop messaging frameworks for both specific initiatives and broader organizational priorities.
- (15%) Collaborate Cross-Functionally
- Coordinate with other departments to ensure content is delivered on time and in line with all applicable communication standards and creative briefs.
- Partner closely – and work collaboratively – with cross-functional stakeholders, building strong working relationships within the team, department, and organization.
Required Education & Experience (Knowledge, Skills, & Abilities):
- BA/BS degree required; preference for communications, marketing, or related field.
- 5+ years of professional copywriting, marketing, or communications experience.
- Experience with marketing project management software (ex: Jira, Workfront, Asana, Monday.com).
- Strong writing, editing, and strategy storytelling skills across multiple channels and formats; proficient in AP Style and SEO best practices.
- Demonstrated experience supporting integrated marketing and advertising campaigns and content strategy.
- Ability to manage multiple projects and deadlines with attention to accuracy, detail, and consistency.
- Collaborative mindset with strong interpersonal and partnership skills.
- Experience working in a highly regulated environment preferred but not required.
- Desire to work in a highly collaborative environment with a passion for mission-driven work grounded in the credit union philosophy of People Helping People ® and working principle of Do the Right Thing.
Job Environment & Physical Requirements:
- Hybrid work environment that supports a mix of in-office and remote work, with periodic in-person collaboration based on team or business needs.
- Prolonged periods of sitting at a desk and working on a computer.
SECU provides equal employment opportunity to all qualified persons regardless of race, color, religion, age, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or other classification protected by law.
Disclaimer
State Employees' Credit Union reserves the right to fill this role at a higher/lower level based on business need.
