- Own the end-to-end launch lifecycle. Define the positioning and messaging that showcases Hexnodes innovative edge, ensuring our platform stands out as the modern standard against legacy competitors.
- Lead the strategy for self-serve onboarding and user retention. Use product analytics to identify "Aha!" moments and friction points, designing in-app experiences that drive feature adoption and reduce Time-to-Value (TTV).
- Oversee the product analytics ecosystem. Define event-driven tracking schemas and build high-level visualization dashboards to monitor churn risk, usage trends, and customer health scores.
- Act as the "Editor-in-Chief" for the PMM team. Ensure all contentfrom whitepapers to in-app tooltipsis persona-specific, persuasive, and technically accurate.
- Directly manage a team of Product Marketing Leads and PLG specialists. You will be responsible for their professional development, quality of output, and cross-functional alignment.
- Partner with Product Management and Engineering to route NPS data and customer feedback into the roadmap, ensuring Hexnode remains a customer-centric platform.
Required Experience & Expertise
- 812 years in Product Marketing, with a significant portion dedicated to B2B SaaS.
- Proven experience in a team lead or people management capacity.
- Deep expertise in Product-Led Growth, including hands-on experience with product analytics and in-app communication strategies.
- Highly proficient in data interpretation. You should be comfortable building dashboards and turning usage data into actionable GTM pivots.
- Exceptional ability to translate complex cybersecurity and UEM concepts into value-based narratives for IT admins and C-level stakeholders.
Nice-to-Have
- Domain experience in UEM, Cybersecurity, or Endpoint Management.
- Advanced proficiency with Pendo, Mixpanel, Amplitude, or Gainsight.
- Experience with the "2-Tier" distribution model (VARs, MSPs, and Distributors).
Hexnode is an Equal Opportunity Employer. We welcome and encourage candidates of all backgrounds, identities, and experiences to apply.
