Senior MAU & Retention Manager (EMEA)

The Opportunity

The DigitalSalesandGTMteam at AdobeEMEAensurescustomers achieve success relative to their intent and derive meaningful membership value, while delivering Adobe shareholder value as measured in ARR growth and critical metric performance improvements. The team drives growth through key business levers such as optimized user journeys, promotional strategy, free customer trial experiences, add-on/up-selland customer retention.EMEAis Adobe’s largestinternational region,and hasa fascinating array of cultures, countries, and economies,that make it a priority for Adobe’s overall strategy.

You will be at the forefront of Adobe’smission toempower everyone to create. Youare responsible forassuring users achieve value across our current andnext generation experiences ondesktop,weband inmobile apps.You will build an end-to-end understanding of the customer experience and then act on opportunities throughin-quarter actions as well as multi-quarterroadmapplanning.You'll be user-focused and will partner closely withMarketing, Product, Business Intelligence, andUser Research topaint the picture of AdobeEMEA’scustomer’sneeds and wants.

As a passionate advocate for the customer, your mantra is to remove friction and challenge mental models todeliver significant improvements to the user experience.

Whatyou'llDo

• Manage theMAU & Retention RTB,using existing Adobeframeworksand creating new ones as needed.

• Create andmanagea framework fordriving overall MAU, critical initiative MAU (GEN AI), across desktop, web &mobile apps; understand multi-surface usage drivers.

• Build and own the analytical backbone for engagement and retention: define cohorts, instrument the member journey, and run funnel, retention-curve, churn, and LTV analyses end-to-end—working directly in the data rather than relying solely on prepared reports.

• Build clear, compelling recommendations to prioritize growth opportunities, supported by strong analysis and business logic, and articulate them to leadership to gain support.

• Diagnosethe health ofMAU for a given audience and product,with an eye towards a user’sinitialuseandengagementjourney,in order tofind opportunities and deliver value to customers on an ongoing basis.

• Influence key Product decisions, especiallypertaining toonboarding / MAU andretention, that deliver impact toyour critical metrics.

• Track performance on a weekly basis and dive deep into the root causes behind positive and negative variances.

• Develop strategies to understand how users become successful with Adobe’s products andidentifyactions to increase engagement.

• Increase opportunities foroptimizingthe membership value and explore global initiatives that could drivebroaderimpact on deep engagement.

What you need to succeed

• +10yearscommerce, software, management consulting, or business analytics experience.IdeallyProduct Management experience with an emphasis on testing and responsibilities drivingproduct roadmap decisions.

• Multi-market / global scope: proven experience managing engagement or retention across multiple countries or a global member base (not a single domestic market).Hands-on, technical data fluency is essential. You can independently extract, transform, and analyze engagement data using SQL and Python, build cohort/retention/churn/LTV analyses, and turn ambiguous questions into quantified answers. Comfort with a cloud data platform such as Databrick and BI/Experimentation tooling.

• Data driven with strong analytical skills andanability to quickly turn data into actions.

• Experience creating and leading cross-functionalinitiativesbuilt around driving href="https://www.adobe.com/adobe-for-all.html#:~:text=and%20culture.-,Our%20company%20values.,-As%20we%20look">values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

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