Our Mission:

6sense's mission is to multiply what matters: growth, retention, and efficiency. We envision a future where companies, teams and people reach their full potential.

Our People:

People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Win as One Team, Stay Curious, Do The Right Thing, Own the Outcome, and Create Belonging. Every 6sensor plays a part in dening the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers. We want 6sense to be the best chapter of your career.

Senior Performance Marketing Manager

About the Role

We're looking for a Head of Performance Marketing who thrives at the intersection of data, strategy, and executionsomeone who sees paid media as a precision engine for pipeline growth. This is a senior individual contributor role with real ownership: you'll set the strategy, run the channels, manage the budget, and be directly accountable for pipeline delivery against defined targets.

You'll own the full paid media portfolio, including SEM, paid social, display, CTV, and emerging channels. You'll work closely with cross-functional marketing teams to ensure every dollar spent drives measurable impact across the buyer journey. Sitting within the Digital Marketing team and broader Revenue Marketing organization, you'll represent paid media at the executive level, making the case for investment, communicating performance clearly, and continuously raising the bar on what great looks like.

This is an opportunity to own and scale a high-performing, insight-driven paid media function that fuels company growth.

What You'll Do

Paid Media Strategy & Execution

• Develop and own paid media strategy across all digital channels, including SEM, paid social, programmatic display, CTV, and emerging platforms.
• Lead channel planning with a full-funnel perspective, ensuring campaigns align to the buyer journey and drive qualified demand.

Budget Ownership & Performance Optimization

• Manage a significant paid media budget with full accountability for pacing, allocation, ROI, and performance.
• Make real-time investment decisions based on performance data, reallocating spend to maximize pipeline impact.
• Oversee both direct spend and third-party vendor investments.

Always-On Campaign Management & Campaign Partnerships

• Run always-on paid media programs that create continuous demand generation.
• Partner closely with the Revenue Marketing team to amplify key campaigns, launches, events, and strategic initiatives.

Audience Targeting, ABM & Retargeting

• Design and execute sophisticated audience targeting strategies.
• Build and optimize account-based marketing programs for priority accounts.
• Develop retargeting programs that support long B2B buying cycles and keep prospects engaged.

Pipeline & MQL Delivery

• Own performance outcomes, including MQL targets, pipeline contribution goals, and cost-per-opportunity benchmarks.
• Monitor results regularly and proactively identify and address performance gaps.

Channel Diversification & Experimentation

• Build and execute a structured testing roadmap across channels, audiences, creative approaches, and bidding strategies.
• Continuously evaluate new opportunities to improve performance and expand reach.

Landing Page & Conversion Rate Optimization

• Partner with web, growth, content, and design teams to improve conversion rates across paid traffic experiences.
• Drive testing and optimization initiatives based on performance data and user behavior insights.

Bid Strategy & Platform Automation

• Leverage platform automation capabilities including Smart Bidding, AI-driven optimization, and audience expansion features.
• Understand when to rely on automation and when manual intervention is required.

Agency & Contractor Management

• Manage agencies, contractors, freelancers, and platform representatives.
• Establish clear expectations, accountability measures, and performance standards.

Competitive & Market Intelligence

• Monitor market trends, competitive activity, and emerging channel opportunities.
• Use insights to strengthen targeting, messaging, and overall paid media strategy.

Reporting & Executive Communication

• Deliver clear, >Notice of Collection and Use of Personal Information for California Residents: California Recruitment Privacy Notice and Policy

  Our Benefits:

  Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options. Well make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our oces.

  We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform. Employee well-being is also top of mind for us. We host quarterly wellness education sessions to encourage self care and personal growth. From wellness days to ERG-hosted events, we celebrate and energize all 6sense employees and their backgrounds.

  Equal Opportunity Employer:

  6sense is an Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to jobs@6sense.com.

  We are aware of recruiting impersonation attempts that are not affiliated with 6sense in any way. All email communications from 6sense will originate from the @6sense.com domain. We will not initially contact you via text message and will never request payments. If you are uncertain whether you have been contacted by an official 6sense employee, reach out to