CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. Were industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.
We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 27+ nationalities.
We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.
Purpose of Position
- CASETiFY is currently recruiting a Senior PR & Communications Associate to join our global PR & Communications team. This is a key role in driving global PR and media relations strategies for CASETiFY. In this position, you will manage day-to-day media relations, craft compelling narratives, secure high-profile placements, and support broader communications initiatives. This is an exciting opportunity to contribute to the continued growth and brand elevation of CASETiFY worldwide.
- The position reports directly to the Global PR & Communications Manager and works closely with cross-functional and cross-regional teams to ensure the successful delivery of projects that enhance CASETiFYs presence in the global media landscape.
Job Description
- Media & Agency Relations: Drive proactive media outreach (pitching, building journalist relationships, and securing top-tier placements) while managing the day-to-day workflow with international PR agency partners, ensuring local efforts align perfectly with global brand campaigns.
- Regional Leadership & Coordination: Act as the lead point of contact for regional PR teams, clearly communicating campaign changes, key timelines, and distributing campaign materials to ensure global alignment.
- Content Creation: Draft, edit, and distribute compelling press materials, including high-quality press releases, media alerts, bylined articles, and internal talking points.
- Offline PR & Events: Strategize and coordinate global offline PR activations, including media dinners, press trips, and brand attendance at major global trade shows.
- Cross-Functional Collaboration: Partner with internal teams to drive integrated campaigns, including collaborating closely with the KOL team on global PR box and gifting communications.
- Monitoring & Reporting: Monitor global media coverage utilizing tools. Lead insightful weekly reporting for key stakeholders and handle ad hoc performance reporting requests.
- Project & Resource Management: Manage critical departmental logistics, including the upkeep of global coverage trackers and PR directories, processing product sample requests and managing industry award applications.
Requirement
- Bachelor's Degree in Communications, Journalism, or equivalent in a relevant field.
- 3+ years of hands-on PR experience, either agency or in-house, ideally with a proven track record navigating the US/Global media landscape and working with top-tier press. (Candidates with less experience will be considered for the PR & Communications Associate role).
- Proven track record of securing top-tier media placements and managing successful PR campaigns.
- Strong media relations skills and an established network of industry contacts.
- Event coordination, trade show experience, and strong project management skills are highly valued.
- Familiar with key public relations metrics and general knowledge of using platforms such as Meltwater and Muck Rack.
- Strong proficiency in Microsoft Office and Google Workspace.
- Strong team player who is open-minded and eager to continually learn and expand their skill set.
- Detail-oriented with excellent project management and organization abilities.
- Ability to handle multiple, high-priority projects in a demanding, fast-paced environment.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives.
