Senior Product Manager - Adobe GenStudio Ad Trafficking and Activation

The Opportunity

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

Our goal is to hire the very best and we are committed to crafting outstanding employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Adobe GenStudio is a generative AI-first product that lets marketing teams quickly plan, build, manage, activate and measure on-brand content. It allows any team member to quickly find and generate assets, create variations, and optimize experiences based on real-time content performance insights. It’s built for small businesses to large enterprises and designed to be used by marketers or agencies. With GenStudio, it’s never been easier to deliver high-value experiences to your customers.

What you'll do:

• Collaborate closely with customers, including brands, agencies, and platform partners, to gain deep insights into how they activate and traffic ads across DSPs, social platforms, and ad servers. Identify and clearly articulate primary use cases, workflow gaps, and integration challenges across the paid media ecosystem.

• Collaborate heavily with teams in the US and Romania to create and drive a strategy to tackle customer problems related to content analysis. Work closely with other product managers, engineering managers, and business leaders to lead cross-organization projects. These teams will often have different perspectives, motivations, and objectives.

• Define the roadmap and create a detailed execution plan in conjunction with engineering and design counterparts; ensure acceptance from stakeholders on the targets

• Deliver the roadmap providing guidance and support to the design and engineering teams; provide feedback and critique of the design with an eye for elegance, simplification and intuitive usage. Empower engineers to prioritize and actively prune feature development and system optimization tasks.

• Train sales, support and consulting teams to sell and demonstrate new software. Develop documentation and academy content to support user education and knowledge of the feature. Clearly communicate the value of new features for product marketing teams.

• Bring data, strategic insight, and context into product proposals to influence team members and build consensus for key decisions. Deliver compelling presentations and demonstrations that engage both internal and external audiences.

• Stay up to date with the competitive landscape, maintaining an excellent understanding of where your product sits in the market and what are the competitors.

What you'll need to be successful:

• 5+ years experience as a formal Product Manager.

• Strong knowledge of the advertising ecosystem and ad tech - DSPs, SSPs, ad exchanges, ad servers, social platforms, and the mechanics of programmatic and paid media execution.

• Comfortable with tools of software development: Jira, Atlassian, Forrester, Qualtrics, Github, Goldmine (or equivalents).

• Experience in identifying new product opportunities and driving them to completion.

• Ability to rapidly prioritize and react to changing market dynamics. Knowing the sweet spot between “getting it done” and building a balanced product.

• Capable of making sound decisions with incomplete or imperfect data; proven track record of assessing tradeoffs, thoughtfully prioritizing initiatives, and maintaining a bias for action.

• Technical enough. You work with engineers to understand how our data is modeled and how it flows through our system, and can influence the technical strategy using business outcomes.

• Data-driven problem solver. You build a hypothesis and test it with data.

• Excellent interpersonal skills. Excellent English verbal and written communication skills. Highly collaborative working style.

Bonus

• Knowledgeable with marketing ecosystem and flows

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.