Senior Product Manager, Consumer Retention and Engagement (AMER)

At VF, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture - visit VF Careers or www.vfc.com.

What will you do?

A day in the life of a Senior Product Manager, Consumer Retention and Engagement (AMER) at VF looks a little like this.

VF Corporation (VF) is undertaking an aggressive transformation agenda, investing in ways to deepen consumer engagement and profitability through our digital channels. The ambition is to position VF as the undisputed leader in digital retail and enable the delivery of world-class experiences that consumers increasingly expect.

VF is seeking a proactive and results-driven Product Manager to lead our consumer retention and engagement initiatives. In this role, you will be responsible for defining and executing the product strategy and roadmap that optimizes our loyalty, email and SMS platforms.

The ideal candidate understands the broader business context and can identify and tangibly bring to life the technology to support our Brands’ consumer retention and engagement efforts. With the consumer as the focal point, this role will collaborate closely with cross-functional teams, including brand marketing and eCommerce teams, engineering, UX design, and analytics, to deliver a compelling and cohesive experience for our consumers and marketeers.

This role requires a comfort with ambiguity and a deep sense of teamwork and walls-down approach to succeed. The Product Owner will act as the Americas point of contact for their product area, reporting to the Americas Head of Product and UX.

Let’s break down that day-in-the-life a bit more.

Product Strategy & Roadmap

• Start with Why: as a product leader you will help to create a strong WHY for everything we do, and partner with others to flesh out WHAT and HOW.
• Partner with our brands ecommerce and marketing teams, to develop the product roadmaps in consumer engagement and retention, focused on loyalty, email, and SMS platforms.
• Align product strategy with overall business goals, focusing on the Americas regional platform and adapting strategies to resonate with our consumer base.

Stakeholder Collaboration

• Work closely with brand teams, data analysts, UX designers, and technical teams to deliver initiatives that elevate the consumer experience and drive retention.
• Coordinate with marketing and CRM teams to develop product features, engagement tactics and support campaigns.

Product lifecycle: end-to-end

• Own the product lifecycle from requirements gathering, to shipping and production oversight. You will be hands-on, working shoulder with brands and tech partners, and driving success.
• Define and prioritize features based on consumer insights, market trends, and feedback from stakeholders.
• Oversee the development, testing, and rollout of new functionalities across the loyalty, email, and SMS platforms, ensuring a seamless consumer journey.

Performance Measurement

• Establish KPIs to measure the effectiveness of consumer engagement/retention initiatives, focusing on retention rates, customer lifetime value, and engagement metrics.
• Use data and insights to refine the roadmap, optimizing consumer interactions and maximizing the impact of engagement and retention strategies.

Consumer-Centric Innovation

• Stay informed about ecommerce/digital trends, loyalty programs, and engagement tools to introduce innovative solutions.
• Champion a consumer-centric approach in all product decisions, ensuring a consistent, valuable experience across digital surfaces.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your years of experience and professional achievements.

The foundation skills you will need in this position are:

Educational/ Position Requirements:

• Bachelor’s degree in Business, Marketing, or Information Systems, or a related field or equivalent work experience. MBA or relevant advanced degree is a plus.
• 5+ years of proven experience in Product Management, Digital Marketing, Loyalty, or eCommerce, with a focus on consumer engagement
• Excellent analytical skills with the ability to translate data into actionable insights and recommendations
• You are ready for ambiguity: This role is new within VF and you will be responsible to build up the scope and push the boundaries.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across diverse teams and stakeholders.
• Demonstrated ability to lead a team in a fast-paced, Agile environment, prioritizing and managing multiple efforts simultaneously.
• Creative mindset with a passion for consumer engagement and delivering compelling eCommerce shopping experiences.
• Certificates and training in specific Products and/or in Agile Methodologies are preferred.

Now WE have a question for YOU.

Are you in?

#LI-JB2

Hiring Range:

$140,000.00 USD - $175,000.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.