Senior Product Marketing Specialist

Your mission

As Senior Product Marketing Manager for Customer Experience, you will own product marketing across Bitpanda's full customer lifecycle from the moment a user lands on Home and starts discovering assets, to the day they earn their first benefit, transact with their Bitpanda Card, deepen their relationship through Subscriptions and Loyalty, and navigate compliance with confidence. Reporting directly to the GM of Customer Experience and embedded within the Customer Experience team, you will build the PMM function for the domain from the ground up: defining the positioning, shaping the narratives and driving the go-to-market execution that turns product capability into customer behaviour and backend excellence into major user benefits. This is a role for someone who is ready to define what good looks like because they'll be the one defining it.

What you'll do

• Own product marketing across the full customer lifecycle: Define and execute the product marketing strategy across the Customer Experience domain ensuring every surface has a clear positioning, a coherent message and a plan to drive adoption. You will be responsible for building the PMM playbook from the ground up setting the standard for how Bitpanda brings products to market across the full customer lifecycle.
• Lead go-to-market for every launch: Own GTM end to end for new features and product improvements from positioning and messaging through to launch execution and adoption measurement. Partner with PM leads from day one of each initiative as a strategic co-owner, not a downstream recipient. Align with CRM, paid and social teams to amplify reach without owning their execution.
• Drive engagement and retention across the platform: Build always-on marketing programmes that deepen engagement across the customer lifecycle driving cross-vertical adoption, reducing churn and increasing lifetime value. Identify underperforming segments and design targeted interventions that move the needle. Own the messaging strategy that keeps users coming back from the investor who just made their first trade to the power user managing a diversified portfolio.
• Build and maintain the messaging architecture: Define and own the messaging framework for the domain ensuring positioning is differentiated, segment-appropriate and consistent across in-product surfaces, campaigns and external communications as the product scales. Prevent fragmentation as product offerings grow in parallel.
• Own the insight and measurement layer: Run user research, synthesise behavioural data and track the competitive landscape feeding insights directly into the product roadmap and every brief. Define success metrics before every launch and own the reporting framework for the domain: feature adoption, activation funnels, engagement lift, cross-vertical penetration and retention impact. What gets measured gets improved.
• Navigate complexity, build trust: Work cross-functionally with Compliance, Risk, Legal and Customer Operations to turn regulatory and security milestones into clear, reassuring user communications ensuring that every compliance touchpoint reinforces rather than undermines user confidence in the platform. In a regulated financial environment, trust is a product feature and you will treat it as one.

Who you are

• A product marketing professional with 3-4 years of experience in a high-growth B2C consumer platform fintech, crypto broker, neobank or marketplace preferred with a track record of owning GTM initiatives end to end and a clear hunger to step up into full function ownership.
• Ready to own: You have contributed to or led GTM launches independently and are ready to take the next step setting the agenda, building the framework and delivering without a senior PMM above you. You are energised by a blank page, not intimidated by it.
• Strong product intuition: You understand how products are built, what trade-offs PMs face and how to show up as a genuine partner from day one of an initiative not after the decisions have been made.
• Messaging craftsperson: You write with clarity and precision. You know how to make complex financial products feel simple, relevant and compelling to a retail investor audience and you understand that compliance and regulatory touchpoints are an opportunity to build trust, not just a legal obligation.
• Customer and data literate: You are comfortable with behavioural data, funnel analysis and user research. You define success before a launch, measure it honestly after and use what you learn to sharpen your next move.
• Commercially minded: You understand how a consumer platform makes money, which metrics move the business and how marketing connects to outcomes not just awareness.
• Cross-functional by nature: You are comfortable working with product, compliance, risk and operations teams. You influence without authority, align without friction and know how to get things done across a complex organisation.

Growing with us

This is a founding role within a domain that is scaling fast. You will start by owning a focused set of verticals and building the PMM foundations positioning, messaging frameworks, launch cadence and measurement. As the function proves its value and the domain grows, so will the scope, the budget and the team around you. If you are looking for a role where your impact is visible from day one and your ceiling is defined by what you build, this is it.