About the Role

The Senior Program Manager, Social & Seasonal Marketing serves as the operational lead for Athleta's social content engine and seasonal campaign execution. This is a senior-level program management role designed for a seasoned operator who can hold complexity across two distinct but interconnected workstreams: the fast-moving, always-on world of organic social, paid social, influencer, and paid media, and the structured cadence of seasonal campaign planning and delivery.

This role is the connective tissue between social strategy and execution, seasonal marketing milestones, and the broader creative and brand organization. You will lead and develop direct reports, set the operational standard for social program management across the team, and serve as a key partner to the Senior Director of Marketing & Creative Operations in driving process excellence and team capacity.

The right candidate brings deep experience managing high-volume, platform-native content workflows alongside traditional campaign management. You are as comfortable leading a quick-turn social production as you are managing a long-term seasonal planning cycle, and you know how to build the systems, relationships, and team culture that make both possible.

What You'll Do

Own end-to-end program management for all social and paid media content workstreams, including organic social, paid social, influencer, and paid media, across always-on and campaign-driven initiatives
Serve as the senior operational lead and escalation point across the social content ecosystem, setting the pace, standard, and accountability structure for the team
Design and continuously improve systems that support high-volume, fast-turn, and test-and-learn production models, including intake, briefing, versioning, approvals, and handoff
Lead planning and operational coordination for quick-turn and in-office productions in partnership with Social Creative teams
Establish and enforce stage gates for creative, legal, and media readiness reviews across social programs
Maintain deep platform fluency across Instagram, TikTok, YouTube, Pinterest, and paid channels, translating channel-specific needs into executable workflows
Manage versioning and revision cycles to support testing, content refreshes, and optimization across paid and organic channels
Anticipate production risks across the social portfolio and proactively resolve execution gaps, resourcing conflicts, and delivery dependencies
Oversee seasonal marketing campaign workflows from brief through final asset handoff, ensuring seamless execution across brand, creative, production, and digital teams
Develop and maintain comprehensive seasonal calendars across campaigns, brand initiatives, tentpole moments, and special projects, ensuring on-time delivery across all channels
Lead milestone reviews, campaign kickoffs, ongoing status meetings, and cross-functional alignment checkpoints for seasonal work
Translate seasonal marketing briefs into detailed project plans with defined tasks, owners, timelines, and approval sequences
Coordinate shoot schedules, edit rounds, and asset delivery dependencies in partnership with Production, ensuring social and seasonal timelines are integrated and mutually informed
Lead, develop, and set the direction for direct reports
Establish clear role clarity, growth expectations, and performance feedback in partnership with the Sr. Director
Model best-in-class program management behaviors and standards across the team, elevating overall ops discipline and quality

Who You Are

6-8 years of project management experience, preferably in the digital/ecommerce space and/or retail environment
Demonstrated experience managing people, with a track record of developing direct reports and building high-functioning, accountable teams
Deep fluency in social-first content production, including organic, paid, influencer, and fast-turn creative workflows at scale
Proven ability to simultaneously manage high-volume social programs and structured seasonal campaign timelines without sacrificing quality or team focus
Expert-level proficiency with project management tools, particularly Airtable, including the ability to build and maintain complex workflows, automations, and reporting systems
Strong stakeholder management and influence skills, with the ability to align diverse teams, navigate ambiguity, and drive accountability without direct authority
Exceptional organizational skills and acute attention to detail across multiple concurrent programs, timelines, and deliverables
Ability to filter complexity, prioritize with clarity, and maintain a high operational standard in a fast-paced, high-change environment
Strong business acumen with a clear understanding of how marketing operations connect to brand performance, campaign goals, and organizational priorities

Senior Program Manager - Marketing Operations

Gap Inc.

Job Description

About the Role

What You'll Do

Who You Are

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