Senior SEO Manager

The Opportunity

Adobe is looking for a Latam / Brazil SEO Manager to coordinate organic search initiatives for Adobe Acrobat content strategy! We are committed to unlocking growth opportunities, refining content strategy, and ensuring that Acrobat remains the preferred solution for photo and imaging workflows. This role combines SEO strategy, content optimisation, content creation, and analytics to improve search prominence and generate meaningful engagement.

Joining our team, you will help craft SEO-focused content strategies that reflect customer intent, search patterns, industry developments, and Adobe’s wider marketing goals. Collaboration with marketing and product teams will ensure these strategies support the team’s and business’s key priorities.

What you'll do

• Develop and implement a content-focused SEO strategy for Adobe Acrobat to improve visibility and drive organic traffic growth.
• Undertake comprehensive keyword research and assess search intent, relying on tools like SEMRush, Adobe Analytics, and Google Search Console, to direct content planning.
• Identify and complete LLM/GEO optimizations, ensuring Acrobat content adapts to new search landscapes.
• Improve current content and spearhead the development of new SEO-focused content, ensuring alignment with customer requirements and standard methodologies.
• Collaborate with content strategists, UX designers, and marketing teams to craft SEO-friendly web experiences that drive engagement and conversions.
• Develop href="https://www.adobe.com/adobe-for-all.html#:~:text=and%20culture.-,Our%20company%20values.,-As%20we%20look">values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

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  At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.