Senior Web Analytics Consultant

Job Description:

About the job

Are you passionate about data, measurement, and helping businesses understand their digital performance? This role is a great opportunity to take ownership of complex analytics setups, work closely with ambitious clients, and shape how data drives business decisions.

Were looking for a Senior Web Analytics Consultant to join our team in Aarhus or Copenhagen. If youre a problem-solver who thrives on turning data into insights, enjoys technical challenges, and wants to push the boundaries of digital measurement, wed love to hear from you!

About The Role

As a Senior Web Analytics Consultant, youll play a central role in designing, implementing, and optimizing advanced analytics solutions across a wide range of clients and technologies. Youll advise stakeholders, collaborate with developers and marketers, and ensure that the data foundations are solid for reporting, attribution, and optimization. This is a hands-on role where both strategic thinking and technical execution matter.

Key Responsibilities

• Implementation & Tracking Design: Lead the setup of analytics frameworks across multiple technologies and platforms.
• Data Quality & Governance: Monitor and validate data accuracy, troubleshoot issues, and establish best practices for data governance.
• Consulting & Advisory: Act as a trusted advisor to clients, helping them translate business needs into measurable outcomes and analytics solutions.
• Insights & Reporting: Develop dashboards, reports, and actionable insights that support decision-making at all levels.
• Collaboration & Mentorship: Work closely with cross-functional teams (media, CRO, UX, development) and support the growth of colleagues through coaching and knowledge sharing.
• Innovation & Growth: Stay on top of industry trends in measurement, privacy, and tracking technologies, and bring forward new ideas to enhance our offerings.

About you

• Analytics Expertise: Solid hands-on experience with GA4, GTM, and server-side tracking. Knowledge of Adobe Analytics or other enterprise analytics tools is a plus.
• Technical Skills: Strong understanding of server-side solutions and cloud-solutions. Familiarity with JavaScript, SQL, and BigQuery is a plus.
• Problem-Solving Mindset: The ability to break down complex tracking challenges into clear solutions.
• Consulting Experience: Comfortable advising senior stakeholders and translating technical topics into business language.
• Collaboration & Communication: Team-oriented with excellent communication skills and the ability to lead client workshops.
• Language Skills: Fluent in Danish and English (both written and spoken).

About your future team

Become part of a passionate analytics & data solutions team made up of experienced specialists who work together to achieve great results. We value collaboration, encourage learning, and create space for you to grow your skills while staying ahead in the ever-evolving world of social media marketing.

What We Offer

• A nice pension scheme + health insurance.
• Development and growth opportunities.
• Delicious breakfast and lunch from our in-house chefs.
• An unlimited amount of coffee, tea, and supportive colleagues.
• Wine tasting club, running club, game nights, grand parties etc.

About dentsu

Dentsu Group is a global marketing communications company headquartered in Tokyo, Japan. It is one of the largest advertising and media firms in the world. We offer multiple services in advertising, marketing, communication, and digital media, catering to clients across multiple industries.

We help clients to grow their best customers and achieve meaningful progress for their businesses with the best services and solutions in media, CXM, and creative.

Diversity and Inclusion

At dentsu we believe in the power of diversity. We welcome all applications regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.