Social Media Director, Health Communications
ICF
Washington, District of Columbia
Full-Time
$130,687
RemoteDirector
Please note: This role is contingent upon a contract award. While it is not an immediate opening, we are actively conducting interviews and extending offers in anticipation of the award.
At ICF Next, we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients and committed to making a positive change in the world. Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo.
The Social Media Director will be guiding the strategic direction, creative development, implementation, paid ad budget, and evaluation of social media efforts. You will be responsible for developing and executing social media strategies for health-related organizations and campaigns. This role involves overseeing all social media efforts, managing teams, creating content, engaging with audiences, and analyzing performance to promote public health initiatives, raise awareness, and drive positive health behavior.
Location: Remote within the U.S.
What You Will Be Doing
Develop and implement comprehensive social media strategies to promote public health messages, raise awareness on health issues, and drive engagement with target audiences.
Align social media goals with broader organizational health communication objectives and campaigns.
Stay up to date with trends in social media, digital marketing, and health communication to inform strategy.
Collaborate with health experts, writers, designers, and videographers to develop creative content (e.g., infographics, videos, articles, social posts).
Coordinate with external partners, influencers, and organizations to amplify messages and reach broader audiences.
Track and analyze social media metrics (e.g., reach, engagement, conversions) to assess the performance of campaigns and overall strategy.
Develop and execute crisis communication strategies as needed, ensuring that responses are aligned with organizational health priorities and values.
Basic Qualifications
Must be able to obtain and maintain a public trust clearance
U.S. Citizenship required (required by federal government for the position)
Bachelor’s degree in marketing, communications, public health, or a related field.
10+ years of experience in social media management, with at least 3 years in a leadership or director role.
Preferred Qualifications
Experience in health communication, public health campaigns, or health education.
Experience with HHS and/or CDC programs
Experience with private and public marketing programs highly preferred.
Knowledge of health literacy principles and accessibility in digital content.
Proficiency with graphic design software (e.g., Adobe Creative Suite) or video editing tools.
Familiarity with paid social media strategies (e.g., Facebook Ads, Instagram Ads) and influencer partnerships.
Professional Skills
Strong knowledge of social media platforms and best practices for health-related content.
Excellent writing, editing, and communication skills, with the ability to translate complex health topics into engaging, accessible content.
Proven ability to manage social media campaigns from concept to execution and evaluate their effectiveness.
Data-driven mindset with experience using analytics tools (e.g., Google Analytics, social media insights, Hootsuite, Sprout Social).
Crisis communication and issue management experience.
Strong leadership and team management skills, with a collaborative and motivating style.
Working at ICF
ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer.Together, our employees are empowered to share theirexpertiseand collaborate with others to achieve personal and professional goals. For more information, please read our EEOpolicy.
We will consider for employment qualified applicants with arrest and conviction records.
Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals withsincerely heldreligious beliefs, in all phases of the application and employment process. To requestan accommodation,please email Candidateaccommodation@icf.com and we will be happy toassist. All information you provide will be kept confidential and will be used only to the extentrequiredto provide needed reasonable accommodations.
Read more about workplace discrimination rightsor our benefit offerings which are included in the Transparency in (Benefits) CoverageAct.
At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate orassistwith responses during interviews (whether in-person or virtual) is notpermitted. This policy is in place tomaintainthe integrity and authenticity of the interview process.
However, we understand that some candidates may require accommodation that involves the use of AI. Ifsuch anaccommodation is needed, candidates are instructed to contact us in advance at candidateaccommodation@icf.com. Weare dedicated to providingthe necessary support to ensure that all candidates have an equal opportunity to succeed.
Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.
The pay range for this position based on full-time employment is:
$130,687.00 - $222,169.00DC Remote Office (DC99)