Who You Are

At Justworks, we empower small businesses and entrepreneurs to thrive. As Social Media Marketing Manager, your role is to bring their stories to life and showcase our brands unique voice across digital platforms.

Youll be part of the Strategic Communications team, helping to craft and execute a forward-thinking social media strategy. Youll work on everything from tone of voice and content cadence to analytics and community management. Your mission is to connect with our audiences, spark engagement, and help grow the Justworks brand.

You are a self-starter, constantly in tune with social media trends, and always ready to adapt and innovate. Whether its discovering new platform features, creating bold content, or responding swiftly to key moments, you know how to keep a brand relevant and resonant.

Your creativity shines, and youre equally comfortable digging into the data that drives performance. Most importantly, youre a collaborative team player who thrives on bringing cross-functional stories to the forefront.

Your Success Profile

What You Will Work On

• Develop and Execute Social Media Strategy: Lead the creation and implementation of a robust social media strategy that aligns with Justworks broader communications and marketing goals, ensuring a consistent voice across platforms.
• Content Creation & Curation: Develop engaging, on-brand content that resonates with small business owners, HR professionals, and other target audiences, including posts, stories, and videos for platforms like: Linkedin, Instagram, X, and more. You will own the content calendar and scheduling and publishing of content.
• Community Engagement: Foster a strong social media presence by building relationships with key audiences, drive meaningful interactions, and manage and grow Justworks brand following.
• Crisis Management & Social Listening: Monitor social platforms for potential issues, escalating when necessary, and proactively engage in social listening to identify opportunities for brand engagement and reputation management.
• Collaboration with Internal Teams: Partner with Creative, Growth Marketing, Product Marketing, People team, and Customer Support to align messaging, campaigns, and goals across channels, ensuring a unified voice.
• Social Media Tools & Innovation: Stay informed of emerging social media trends, tools, and best practices to recommend and implement new approaches that enhance engagement and performance.
• Analytics & Reporting: Measure, analyze, and report on social media performance, using 1":2,"2":"The base wage range for this position based in our New York City Office is targeted at $137,500.00 to $151,250.00 per year."}" 2":33566973,"3":{"1":0},"5":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"6":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"7":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"8":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"9":0,"10":1,"15":"Arial","16":10,"28":1}" The base wage range for this position based in our New York City Office is targeted at ",TEXT(R[0]C[-2],"$#,##0.00")," to ",TEXT(R[0]C[-1],"$#,##0.00"), " per ",(if(R[0]C[-4]="Exempt","year.","hour.")))">The base wage range for this position based in our New York City Office is targeted at $121,000.00 - $151,000.00 per year.

  #LI-Hybrid

  #LI-SP1

  Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.

  For more information about Justworks Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.

  Diversity At Justworks

  Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

  Were proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience.

  Our DEIB Report