Social Media Senior Manager, Asia

Crunchyroll is the ultimate home for anime worldwide, connecting millions of fans through streaming, theatrical releases, events, gaming, and beyond. As we accelerate our growth across Asia, we are seeking a Social Media Sr. Manager, Asia to lead social strategy, audience engagement, and fandom growth across the region.

This role will be responsible for building and scaling our brand voice in both markets, ensuring strong planning, creative execution, and engagement across all social platforms. The role requires a mix of strategy and hands-on execution.

About the Role

As the Social Media Senior Manager, Asia you will lead Crunchyroll's social media and audience engagement strategy across Southeast Asia, Taiwan, and South Korea. Responsible for driving audience growth, fandom engagement, cultural relevance, strengthening brand affinity ,through innovative, social-first programs and campaigns that connect fans with Crunchyroll's content, creators, and experiences across the region.

Reporting to the Marketing Director, Asia, this role serves as a key strategic partner to both regional and global stakeholders, translating audience insights into impactful campaigns and long-term growth opportunities. The ideal candidate is both strategic and execution-oriented, with strong regional market awareness, exceptional stakeholder management skills, deep social media expertise, and a proven understanding of fandom and community ecosystem. They bring a passion for anime, entertainment, gaming, and youth culture, and can translate audience insights into impactful social strategies and campaigns.

What Youll Do

Social Strategy & Execution

• Drive the regional social content strategy and execution, overseeing platform strategies, editorial planning, campaign development, content localization workflows, and creative approval across Southeast Asia, Taiwan, and Korea.
• Ensure localized social-first storytelling that connects fans with Crunchyroll's content, creators, and experiences while ensuring brand consistency and local relevance.
• Drive social excellence across major content and brand initiatives, ensuring social media plays a central role in anime premieres, simulcast launches, theatrical releases, events, conventions, and integrated marketing campaigns.

Fandom, & Community Engagement

• Partner with local market teams and community stakeholders to deepen fan participation, strengthen brand affinity, and drive sustained community growth.
• Build and grow Crunchyroll's fandom and community ecosystem, fostering meaningful engagement with anime fans through community programs, fan advocacy initiatives, events, conventions, social activations, and user-generated content.
• Lead the regional creator & influencer strategy, including creator identification and selection, campaign briefing, agency management, content collaboration, performance measurement, and long-term relationship development.

Insights, Analytics and Measurement

• Leverage audience insights, social listening, and performance analytics to identify emerging trends, inform marketing strategy, and optimize content performance
• Establish and track key success metricsincluding audience growth, engagement, video views and watch time, sentiment, share of voice, creator performance, campaign impact, and community healthand provide actionable recommendations to regional and global leadership.
• Cultivate strategic relationships with platform partners, including TikTok, Meta, YouTube, X, Threads and emerging channels, to unlock innovation opportunities, beta programs, and audience growth initiatives.

Social Governance & Management

• Lead external agencies and cross-functional partnerships across Marketing, PR, Content, Partnerships, Customer Experience, and Audience Development teams, establishing scalable processes for campaign intake, agency briefing, content approvals, localization workflows, launch readiness, and performance reporting.
• Champion social governance and brand reputation management, establishing community standards, escalation frameworks, and crisis response protocols while partnering with PR, Communications, and Customer Experience teams to ensure a brand-safe fan experience.

What Were Looking For

• 8+ years of experience in social media, digital marketing, audience development, community management, or content marketing, preferably within entertainment, streaming, gaming, media, youth culture, or other fandom-driven brands.
• Proven experience developing and executing regional social media strategies across Southeast Asia, Taiwan, and/or Korea, with a strong understanding of diverse audiences, creator ecosystems, fan communities, and local cultural nuances.
• Demonstrated success creating social-first content strategies and high-impact campaigns that drive audience engagement, community growth, brand affinity, and measurable business outcomes.
• Deep expertise across major social and community platforms, including Instagram, TikTok, YouTube, Facebook, Threads, and emerging channels, with strong copywriting, storytelling, and content planning capabilities.
• Strong analytical mindset with experience leveraging social listening, audience insights, and performance analytics tools to inform social media strategy, optimize performance, and identify growth opportunities.
• Proven ability to manage agencies, creators, influencers, platform partners, and cross-functional stakeholders while balancing strategic leadership with operational execution in a fast-paced, multicultural environment.
• Strong cross-cultural collaboration and stakeholder management skills, with experience leading initiatives across diverse Asian markets and aligning regional and global teams to deliver results.
• Fluency in English is required.

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