Social Media Specialist (Community Management) - German speaking

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

The Global Digital Hub has been newly established within Roche Services & Solutions Center. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.

As the Social Media Specialist (Community Management), you would supports the Digital Communities team within Group Communications, you'll play a crucial role in orchestrating digital engagement and shaping the presence of Roche across various social media platforms. You will be working very closely with Digital Communications Engagement Managers and their stakeholders to support and enhance global social media channels and external audience interactions. You will be responsible for managing and growing our online presence across various platforms, the caretaker of our brand’s online presence, fostering a vibrant community, driving engagement through innovative and effective social media strategies, and ensuring positive and productive community interactions.

The Opportunity:

• Monitoring and replying to customer queries received via inbox and/or global social media channels.

• Cultivate and manage online communities by responding to comments, moderating interactions, and fostering meaningful engagement aligned with Roche’s brand voice.

• Building relationships with the Roche executive community, influencers, brand advocates, and partners to amplify brand messaging, and proactively manage potential social media issues by implementing crisis communication plans with the Global Insights/Crisis team.

• Proactively recommending improvements to strengthen digital presence, and identifying process enhancements to ensure innovative approaches across community, channel, and creative aspects while coaching junior colleagues as well.

• Business Process Management: as a center of excellence, establish process governance principles and maintain proper documentation within the scope of responsibility.

Who you are:

• You have a Bachelor's degree and 3 to 5 years of experience in global social media management, proficient in channel management, audience-centric strategies, social media tools, and managing agencies (experience in managing executive profiles is a big plus).

• You have experience with advertisement platforms and are strong in social metrics, content strategies for major platforms, and project management.

• You have excellent German and English communication skills; creative thinking for innovative content.

• You have strong interpersonal skills for teamwork and are skilled in conflict resolution, community moderation, and handling complex issues independently.

• You are a quick learner with a passion for technology, flexible with tools, and adept at adopting new technologies.

In exchange we provide you with:

• Development opportunities: Roche is rich in learning resources. We provide constant development opportunities, free language courses & trainings, the possibility of international assignments, internal position changes and the chance to shape your own career.

• Excellent benefits:Competitive salary and cafeteria package, annual bonus, Private Medical Services, Employee Assistance Program, All You Can Move Sportpass, coaching / mentoring opportunity, buddy program, team buildings, holiday party.

• Flexibility:We also support flexibility to help you find your balance. Home office is commonly available (typically 2 office days/week on average). We create the opportunity for freedom in working, where your corporate and private life coexist in harmony.

• A global inclusive community, where we learn from each other. At Roche, we cooperate, debate, make decisions, celebrate successes and have fun as a team. Our leadership is very focused on people, creating a strong, inclusive culture, so you always have the chance to share your opinion.

Explore what the Global Digital Hub is about.

Discover the Roche Services & Solutions Center and how we work together as a truly global team!

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