
What You'll Do
As a Social Media Strategist – Digital Reputation, you will:
Continuously track brand mentions, sentiment, and conversations across social media, forums, blogs, review sites, and search results.
Collaborate with departments outside marketing to escalate and resolve digital concerns.
Use social listening and reputation tools to detect emerging risks and opportunities.
Analyze digital footprint by auditing search engine results to identify negative or irrelevant content to suppress or address.
Benchmark competitor reputation performance and strategies sharing insights with SEO, PR, and Digital Content partners.
Create dashboards and recurring reports on digital reputation KPIs (sentiment, review trends, search visibility, threat indicators).
Assist with the development and enhancements of social media strategies as it relates to digital reputation.
Evaluate current use of social media tools and technologies to recommend changes to increase efficiency.
What it Takes
Bachelors Degree or equivalent work experience.
Minimum of 3 years related work experience.
Ability to understand how to translate business objectives into social media strategies.
Hands on experience with Facebook, Instagram, LinkedIn, X, Reddit, TikTok, etc.
Strong attention to detail, with an eye for timelines and deadlines.
Self-starter with an ability to multi-task.
Experience with social listening including building reports, responding to comments, questions and sharing community dialogue.
Proven experience in optimizing social media experiences.
Experience in working in both B2B and B2C environments.
Must possess a target="_blank">Katelynne.Rivera@Sentry.com
Equal Employment Opportunity
Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.