Specialist, E-Commerce SEO
SpartanNash
Byron Center, Michigan
Full-Time
Competitive
HybridSenior
As a member of the C&S Wholesale Grocers family of companies, SpartanNash is a food solutions company that delivers the ingredients for a better life. A distributor, wholesaler and retailer with a global supply chain network, SpartanNash distributes grocery and household goods, including fresh produce and the Our Family® portfolio of products, to locations in all 50 states.
Our braggingly happy team members — ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists — create braggingly happy customers spanning national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the Company’s own brick-and-mortar grocery stores, pharmacies and fuel centers.
Ready to contribute to the success of our food solutions company? Apply now!
Location:
850 76th Street S.W. - Byron Center, Michigan 49315Position Summary:
This roleis responsible forperforming in-depth auditsandimplementing SEO (Search Engine Optimization)best practices across existing/newE-commerce websitesas well as delivering analytics and recommendations about future actionsneeded for SEO and general website maintenance.This role willalsobe responsible forinterpretingcustomerbehavioralanalyticsto help streamline the customer experience onlineas well as report back key metrics to variousinternal and externalstakeholders.
Here’s what you’ll do:
SEOImplementation & Management
Perform keyword research and recommend on-page optimization based on businessobjectivesfor existing content.
Monitor,researchand analyze SEO performance datatodetermineeffectiveness of optimization implementations.
Provide SEO analysisand recommendations on meta tags, headlines, body copy, URLs, etc.
Prepare various optimization related reports and analysis (schedule and/orad hoc).
Assistmanagement in tracking marketing initiatives and milestonestodefine and implement search marketing strategies and activities.
Maintain,trouble shoot, and resolve SEO technical issues (Orphan web pages, duplicate content, meta description issues, broken links,H1 tags, etc.)
Work in conjunction with the media team to ensure our organicpresencecompliments our paidpresenceand campaigns.
Work in conjunction with the brand and loyalty teams to ensure key brand pillars anddifferentiatorsare represented in our organicstrategy.
Website Management
Assisting withE-Commerce websites and applications to meet and deliver established E-Commerce sales and profitability through merchandising plans and E-Commerceprocesses.
Collaborate with internal departments and external customers (i.e.vendors, merchants, etc.) to implement and support the Company’s E-Commerce initiatives;identifyandrecommend process improvements toappropriate businesspartners to grow online sales and improvetheE-Commerce presence.
Assistwith creation and execution of customer programs and events.
Practice best in classcustomer service and support.
Additionalresponsibilitiesmay be assigned as needed.
AI Analysis & Recommendations
Research and execute best practicesrelatedto AI trends.
Build and supportabest-in-classSEO and GEO (Generative Engine Optimization)experience for online customers.
Utilize AI toassistwithtask streamlining/content creation (asappropriate).
Additional Responsibilities
Take onadditionalresponsibilities as assigned or as the business needsevolve.
Here’s what you’ll need:
Education
Bachelor’s degree (Required) in Marketing, Business Administration, Economics, Mathematics or other related field or equivalentcombination of education and/or experience.
Experience
2-4(+)years experiencewith SEO/GEOcampaign management software (i.e.BrightEdge,SEMRush, MOZ, etc.)
Knowledge of the search engine ranking criteria of the leading algorithms, organic search trends, and HTML,CSSand JavaScript development as they relate to SEO.
Skills & Abilities
Strong written and verbal communication skills.
Strong organizational, prioritization, time management, and analytical skills.
Must be detail-oriented and able tomeet deadlines while ensuring accuracy.
Ability to learn and adapt to changesin technology/systems.
Self-starter that can take project detailsand work with other teams toaccomplishgoals.
Proficient in Microsoft Suite (Word, Excel, PowerPoint)
Potential to work some off-hours for emergency situations.
Travel Requirements
Willingness to travel, including overnight stays, up to15% depending on business needs.
Physical Requirements:
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
May be required to lift and/or move 20 pounds. The associate is frequently required to sit/stand/walk. While performing the duties of this position, the associate is subject to a typical office environment and is rarely exposed to outside weather conditions. Temperatures may vary for those subject to any of the following areas: computer/server room, print shop, production area). The noise level in the work environment is usually low to moderate but may be high in distribution settings. Travel requirements vary by assignment.
As part of our People First culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package.
SpartanNash is an Equal Opportunity Employer that invests in Associate development, recognizes and celebrates success, fosters two-way communication, and promotes a sense of belonging. We are committed to providing equal employment opportunities to all individuals, including those with disabilities and Veterans.
We are not able to sponsor work visas for this position.