Sr. Associate, Marketing Communications partners with brand teams and cross-functional stakeholders to execute compliant, high-quality marketing initiatives, managing the development of promotional materials from concept through launch. They own project execution end-to-end—driving timelines, coordinating agencies, ensuring regulatory compliance, and optimizing campaign performance to support brand strategy and business objectives.
Responsibilities:
- Partner with marketing brand managers to plan, develop, and execute marketing, advertising, and promotional materials for assigned brands while maintaining project management workflows.
- Support the production and coordination of advertising and promotional materials from concept through launch.
- Manage the execution of marketing initiatives and campaigns, owning deliverables and ensuring alignment with brand strategy, timelines, budgets, and key objectives.
- Develop customer- and patient-facing materials that support the sales team, drive product adoption, and reinforce brand messaging.
- Collaborate with brand, agency, and cross-functional teams to define project scope, deliverables, and milestones, ensuring alignment throughout execution.
- Guide agency partners on design, copy, and content development to ensure high-quality, on-strategy deliverables.
- Manage project timelines, production schedules, and delivery of materials and assets across multiple workstreams.
- Coordinate with agencies and vendors to establish project estimates and ensure seamless execution while managing relationships.
- Own the medical, regulatory, and legal review process for all materials, ensuring compliance with established standards, policies, and claims databases while driving efficiency and consistency.
- Evaluate the effectiveness of marketing campaigns and initiatives, providing insights and recommendations for continuous improvement and ROI optimization.
- Engage sales advisory boards and conduct field testing to gather feedback and drive alignment prior to implementation.
- Manage digital asset hubs, ensuring content availability, relevance, and usability for both internal stakeholders and customers. Oversee ongoing maintenance of digital assets, including updating, re-approving, and archiving materials as needed.
- Deliver performance metrics (e.g., MAL, Pitcher, Professional Media) to marketing partners to ensure alignment with strategy.
- Maintain accurate project tracking and reporting to provide visibility into status and key business metrics.
- Lead professional media planning, including timelines, publication relationships, execution, and ongoing maintenance.
- Serve as business owner for the Literature Ordering Center (LOC), overseeing relationships, maintenance, and operations.
- Manage end-to-end lifecycle of print marketing assets, including inventory management.
- Stay current on industry trends and best practices in promotional material development, project management, and compliance.
- Foster a culture of collaboration by sharing updates, improving transparency, and supporting enterprise-wide marketing initiatives.
Skills Preferred:
- Ability to build effective internal and external relationships.
- Capable of delivering results in a fast-paced environment.
- Proven experience in marketing management with a focus on promotional materials review and process improvement.
- Strong communication and collaboration skills.
- Knowledge of legal and compliance requirements related to promotional materials in the industry.
- Detail-oriented with strong organizational and project management skills.
- Sense of urgency and ownership
- Ability to execute within a matrixed organization.
- Strong business and interpersonal skills.
- Experience working with Veeva PromoMats, or related software for MAP/PRC/MLR
Key Requirements/Minimum Qualifications
- Bachelor’s Degree or Equivalent years of directly related experience (or high school +10 yrs; Assoc.+6 yrs; M.S.+0 yrs)
- The ability to fluently read, write, understand, and communicate in English.
- 2 Years of Relevant Experience
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Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.com and let us know the nature of your request and your contact information.
