
TransUnion's Job Applicant Privacy Notice
What We'll Bring:
At TransUnion-Buró de Crédito, we foster a collaborative, dynamic, and innovative environment, where we continuously explore new technologies and tools to stay agile. This enables our team to strengthen their skills, develop new capabilities, and reach their full potential.What You'll Bring:
5+ years inB2Bproduct marketing, preferably withininformation services orbroaderSaaSsectors.
Demonstrated successbringing new solutions to market and drivingongoinggrowthwith a strong commercialacumen
Ability to translate complexity into clear customer‑facing value
Exceptional collaboration and communication skillswith the ability to influenceothers
Exceptional collaboration and communication skills with the ability to influence others
Comfortable with autonomy,combining strategic thinkingand doing the work
Passion for translatingcomplex businessproblems andsolutions intocompelling stories
Experience setting up a regional product marketing operation
Focussed onoutcomes– you area problem solverwhocombines>
Impact You'll Make:
Regional Strategy & Execution:Own and leadgo-to-market strategies tailored to regional market dynamics, customer needs, and competitive landscapes.This will includesupportingproduct launches,sales enablement,market-driveninitiatives,andtargetedcampaigns.Establish Product Marketing as a new function within theLatin American business region,actingas the ambassadorto champion the value thatproduct marketing delivers. Implement and adaptTransUnion’srobustglobalproduct marketing frameworkfor the Latin American region.
Content & Messaging:Develop and roll-outsolutionmessaging, sales enablement materials, and contentthatcaptures the customer issues, market trends, and thewalk to TransUnion’svalue proposition.Creating narratives that uniquely position TransUnion in the market and resonate deeply withbuyers.This will includematerials such aspitch decks,solution brochures, customer case studies,andcompetitive battlecards.Build and maintain personas and ideal customer profiles that reflect the regionaland verticalmarket nuances.
Market Intelligence:Conduct ongoing market, customer, and competitor analysis to inform positioningand product roadmaps, createpowerful storiesthat resonate with the regional market and differentiate TransUnion’s propositions from the competition.
Cross-Functional Collaboration:Influence and align stakeholders acrossproduct, sales,market development,and marketing teams to ensurego-to-market readiness across the organisation. Work tightly with the global Product Marketing team to drive and localise global launches in theLatin Americanmarket, and leverage best-practice processes and tools.
Performance Measurement:Track and report on key performance indicatorsto measure the impact of product marketing.
#LI-Hybrid #LI-AR2
TransUnion Job Title
Sr Consultant, Product Marketing