Sr. Director, Growth Marketing & Digital Strategy

Job Title: Sr. Director, Growth Marketing & Digital Strategy

Site- Tampa, FL

The Sr. Director, Growth Marketing & Digital Strategy is a seasoned marketing expert responsible for developing and implementing growth marketing strategies that align with the company’s growth targets. Responsible for shaping global omnichannel strategies that drive pipeline impact, revenue outcomes, and long-term brand growth. Scope encompasses but is not limited to strategy and performance of overarching digital, paid media, social performance.

The Role:

• Lead a marketing execution team to develop and implement activation plans in collaboration with the Segment Marketing team, covering media, channel recommendations, video and graphic development, website, social media, and tactical analysis.
• Focus on cross-promotion and cross-selling across the company’s portfolio to increase share of wallet and improve retention.
• Manage lead generation, qualification, and conversion, including defining metrics and working with Marketing Operations, ISG and other cross functional stake holders to optimize processes.
• Develop marketing and communication campaigns aligned with strategic priorities, monitoring channel engagement and impact to identify effective marketing investments.
• Collaborate across a matrixed organization to optimize results across a broad portfolio of technologies and services.
• Lead by example with a hands-on approach to delivering high-quality outputs aligned with business strategy. Create comprehensive and measurable go-to-market plans that drive execution excellence.
• Balance internal work and agency partnerships to optimize budget spend and maximize brand reach.
• Drive innovation in communication and customer engagement, challenging norms to keep marketing cutting-edge by leveraging new technologies and optimizing media mix and business processes.
• Utilize dashboards to analyze KPIs and foster a target="_blank">Catalent Careers to explore career opportunities.

  Catalent is an Equal Opportunity Employer, including disability and veterans.

  If you require reasonable accommodation for any part of the application or hiring process due to a disability, you may submit your request by sending an email, and confirming your request for an accommodation and include the job number, title and location to DisabilityAccommodations@catalent.com. This option is reserved for individuals who require accommodation due to a disability. Information received will be processed by a U.S. Catalent employee and then routed to a local recruiter who will provide assistance to ensure appropriate consideration in the application or hiring process.

  Notice to Agency and Search Firm Representatives: Catalent Pharma Solutions (Catalent) is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Catalent employee by a third party agency and/or search firm without a valid written & signed search agreement, will become the sole property of Catalent. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.

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