Sr. Global Marketing Manager, Women's Health
BD
Unknown, Maryland
Full-Time
$134,100
HybridManager
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Key Responsibilities
Go-to-Market Strategy and Execution
Develop and implement go-to-market (GTM) strategies for product launches, aligning with cross-functional teams to ensure timely and impactful delivery.
Partner with regional teams to adapt global marketing strategies for local market needs, ensuring compliance with regulatory and cultural considerations.
Act as a key liaison between internal teams and external marketing partners, encouraging teamwork to implement critical initiatives optimally.
Customer Insights and Messaging
Develop compelling, differentiated messaging and positioning tailored to target markets and audiences.
Define and refine customer personas, journey maps, and segmentation strategies to guide targeted marketing efforts.
Engage with customers, key opinion leaders (KOLs), and internal team members to capture insights, validate messaging, and improve/refine market positioning.
Campaigns and Lead Generation
Compose and implement multi-channel marketing campaigns to drive brand awareness, customer engagement, and lead generation.
Drive customer onboarding and adoption through targeted marketing efforts, ensuring flawless integration and happiness.
Supervise and analyze the performance of marketing campaigns, using >
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information
$134,100.00 - $214,500.00 USD Annual