Sr. Manager, Commercial Product Management

Who We Are:

At Bandwidth, your music matters when you are part of the BAND. We celebrate differences and encourage BANDmates to be their authentic selves. #jointheband

What We Are Looking For:

In this role you will be responsible for the day-to-day business management necessary to drive profitable growth from our key customer segments supported by our messaging business. A successful candidate will work to maximize our existing product potential by evolving, managing, and developing commercial offer and go-to-market strategies to grow wallet share within our Civic Engagement customer segment base and expand our market share through new prospects and opportunities. Key use cases associated with Civic Engagement are fundraising, community organizing and constituent engagement.

You will be responsible for daily monitoring and management of the segments messaging performance, developing a deep understanding and working knowledge of our usage volumes, revenue growth, and profitability profile, as well as ensuring our messaging customer experience furthers our differentiation in the market. You will also be expected to analyze trends as well as effectively communicate those trends and recommended courses of action back to the business.

This role will work cross-functionally with the Market Offer, Industry Relations, Product Development, and Revenue organizations to create business plans to prioritize solutions addressing key customer problems and market opportunities.

What You'll Do:

• GTM Strategy & Planning: Own the segment GTM strategy, plan commercial offer launches, and set success metrics.
• Provide On-Going Commercial Support for Existing Products - Act as primary liaison, collaborating with internal stakeholders (sales, marketing, support, finance, legal and product development) to execute against agreed upon go-to-market strategies, which includes general maintenance and of commercial terms, product plans, and pricing frameworks as needed.
• Market & Customer Insights: Conduct market research, competitor analysis, identify target segments, and help to create buyer personas. Work to elicit, analyze, and define customer challenges, market opportunities and solution requirements to grow Bandwidths messaging business.
• Win/Loss Analysis - Understand reasons why recent customers or prospects did or did not buy and potential areas for improvement throughout the buying process to both accelerate buying decision time-frames and increase win-rates.
• Sales Enablement: Work with Marketing teams to equip the sales team with necessary content, training, and tools to effectively sell the product and to develop compelling value propositions, messaging, and content that resonates with the target audience.
• Execution & Tracking: Manage go-to-market activities, define KPIs, monitor progress, analyze results, and pivot strategies as needed.

What You Need:

• Experience: Minimum 5 years experience working in a commercial product or offer management environment with an emphasis collaborating with sales and marketing, technical product and operational teams to develop, implement, launch, and maintain commercially viable and successful solutions in market
• Skills:
  • Excellent communication and interpersonal skills, ability to be personable yet persistent and clearly communicate cross-functionally both internally (and externally as needed)
  • Highly analytical with the ability to translate between strategic business decisions and their quantitative implications and communicate those to others
  • Demonstrated ability to Data-Driven Decisions, using analytics and market data to inform strategy and adjust plans
  • Ability to identify potential risks to existing recurring revenue as well as to new products or offer launches and develop mitigation plans.
  • Ability to lead retrospectives to capture lessons learned for future go-to-market initiatives.
  • Strong project and program management skills and expertise
• Education: Bachelor's Degree or equivalent work experience

Bonus Points:

• Experience with Political, Civic Engagement or Fundraising outreach campaigns and platforms that utilize either email or SMS/ MMS messaging to reach out to constituents
• Experience with a CPaaS, Marketing, or other Customer Engagement platforms, that utilize Application-to-Person (A2P) Messaging in North America
• Segment or Field marketing experiences
• Business or market development or pre-sales customer acquisition experience

The Whole Person Promise:

At Bandwidth, were pretty proud of our corporate culture, which is rooted in our Whole Person Promise. We promise all employees that they can have meaningful work AND a full life, and we provide a work environment geared toward enriching your body, mind, and spirit. How do we do that? Well

• 100% company-paid Medical, Vision, & Dental coverage for you and your family with low deductibles and low out-of-pocket expenses.
• All new hires receive four weeks of PTO.
• PTO Embargo. When you take time off (of any kind!) youre embargoed from working. Bandmates and managers are not allowed to interrupt your PTO not even with email.
• Additional PTO can be earned throughout the year through volunteer hours and Bandwidth challenges.
• Mahalo moments program grants additional time off for lifes most important moments like graduations, buying a first home, getting married, wedding anniversaries (every five years), and the birth of a grandchild.
• 90-Minute Workout Lunches and unlimited meetings with our very own nutritionist.