Sr Marketing Executive

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

1. Portfolio Strategy & Financial Management

- As the portfolio owner, manage the product, price, place & promotion of the portfolio.

• Responsible for margin optimization, as well as good support to sales growth
• Develop differentiated value propositions for key technologies and solutions, aligning with customer needs and industry trends.

2. New product introduction(NPI) based on local hopper and pipeline development

- Explore local leading customer based NPI hopper.

- Drive business case & pipeline for more NPI landing, manage landed NPI to launch process with launch package.

- Accelerate NPI commercialization excellence, once launched.

3. Demand generation based on market-driven Insights & segmentation tactics

- Conduct competitive analysis, market segmentation, and end user education to identify market opportunities for growth

- Monitor trends road safety and lead the safety awareness improvement in market via dedicated marketing programs.

-Customer Engagement through seminar, demo roads, regulation implementation, etc.

4. Cross-Functional Alignment & Marketing Professionalism

- Collaborate with R&D, supply chain, and sales teams to drive product roadmaps, pricing strategies, and go-to-market plans.

- Partner with applications engineering to create technical collateral (whitepapers, case studies, demos) that highlight performance, safety value, and total cost saving.

- Marcom activities and selling tools development.

Education:

- Bachelor’s/Master’s in Traffic Engineering, Materials Science, Marketing.

Experience:

- 5+ years in product/portfolio marketing, technical marketing, or strategic business development

- Rich experience of launching new products from 0~1, and commercialize new products from 1~100.

- B2G business relevance, know the go-to-market model with state-owned entities.

Skills:

- Proven ability to mange product life cycle and deploy related strategy.

- Develop new products based on local customer needs.

- Proficiency of marketing competency for Marcomm management, through using e-tools like Salesforce, SEO/SEM platforms, and other selling tools for leads tracking.

- Strong in functional team communication, and problem-solving ability.

Mindset:

- Strategic thinker with a >

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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