Develop an annual product marketing plan and execute to effectively market Edwards existing products to constituents including Edwards's sales representatives, clinicians and hospital administrators.
How you will make an impact:
Develop and lead in the execution of comprehensive marketing plans including strategies, tactics and comprehensive launch plans for multiple major product launches and program growth initiativesBuild relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environmentDevelop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements across product portfolioDevelop strategic programs that support commercialization strategies and market growth initiatives.Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholdersLead major projects for Congress Management and KOL relationshipsDevelop IFU and patient brochures required for regional product approvalsLead significant process or corporate initiatives that impact and bring value to the marketing organization•Develop marketing strategies and education sessions aiding commercial excellence (e.g., training on product, messaging, and competition)
Define and build a body of clinical and economic evidence that supports the regional value propositionDevelop financial and business strategies: STRAT, AOP & ForecastingManage budgets related to product line, campaigns and projectsAnalyze clinical and market data to assess regional impact of potential product launchesCollaborate & Help Lead Cross Business Unit StrategiesOther incidental dutiesWhat you will need:
Bachelor's Degree or Equivalent in in related field, 10 years of related experience working in sales, marketing, or healthcare industry or
Master's Degree or equivalent in in related field, 8 years of related experience working in sales, marketing, or healthcare industry
What else we look for:
Proven successful project management skillsProven expertise in Microsoft Office SuiteExcellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectivesRecognized as an expert in own area with specialized depth within the organizationExpert understanding of related aspects of marketing concepts and principlesExtensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind researchAbility to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.Ability to assess and understand market share, pricing, ASPs, competitive dynamicsPossess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networksStrict attention to detailAbility to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organizationAbility to manage competing priorities in a fast paced environmentRepresents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper managementConsult in project setting within specific marketing areaAdhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/controlAligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For Canada, the base pay range for this position is
125 000 $ - 177 000 $ (highly experienced). The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience).
