Sr Media Associate

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 
The Sr. Media Associate plays an essential role in supporting Mattel’s Marketing & Communication plans across a category of brands. They will assist across US & Canada media planning and strategy. The ideal candidate will have a natural interest in media, analytics, reporting and data insights – with an eye for detail. They will collaborate with multiple internal groups across Mattel, as well as external agency partners. 

What Your Impact Will Be: 

Support US/Canada Media team in development, execution and monitoring of Media plans across a category of Mattel brands. Key areas include:

Media Strategy & Planning:

• Translate Global Strategy into actionable media plans across US & Canada. Review agency recommendations for partners and tactics and provide feedback to ensure alignment with Global Strategy
• Own Media Competitive Reporting relationships with partners like MediaRadar and Pathmatics
• Inform the broader organization on the competitive landscape through quarterly Competitive asset and reporting review

Execution & Reporting:

• Collaborate cross functionally between internal Mattel teams to ensure holistic execution of media plans
• Support oversight of agency’s trafficking process across multiple internal Mattel teams and external agencies
• Monitor and optimize plans to meet delivery goals across all partners & campaigns
• Analyze media performance data. Interpret & translate the data into actionable insights for internal Mattel teams
• Facilitate flawless execution across channels, through close alignment on pacing & delivery (in conjunction with the Manager/Associate Manager)

Other:

• Maintain Media vendor relationships and schedule partner meetings to support media team and expand industry knowledge
• Manage Mattel's advertising memberships (ANA, Ad Age), including day-to-day administration, partner communications, and sharing relevant resources with internal teams
• Coordinate weekly Flowchart reviews and identify opportunities to improve visibility into plan changes and workflow efficiency.
   

Qualifications

What We’re Looking For:

• Bachelor's Degree required
• 2+ years in a media role required. Must have passion for media, marketing, and data insights
• Proficiency in Microsoft suite, particularly Excel and Power point
• Excellent verbal and written communications
• Detail oriented and organized
• A team player who can prioritize and juggle multiple tasks, work in a fast-paced environment, and collaborate with multiple partner groups
• Previous billing experience helpful
• Previous experience with Media Competitive Reporting Tools a plus (ex: Vivvix/Numerator, Ad Intel, Kantar, etc.)
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy