We Are:
At Synopsys, we drive the innovations that shape the way we live and connect. Our technology is central to the Era of Pervasive Intelligence, from self-driving cars to learning machines. We lead in chip design, verification, and IP integration, empowering the creation of high-performance silicon chips and software content. Join us to transform the future through continuous technological innovation.
You Are:
You are a strategic and technically savvy product marketing professional who thrives at the intersection of technology and market opportunity . You possess a deep understanding of engineering solutions, especially within the context of structures analysis and simulation products. Your experience empowers you to translate complex product features into compelling, value-driven messaging that resonates with customers, partners, and internal teams alike.
Your passion for technology is matched by your drive for results: you measure success by pipeline growth, campaign ROI, and the tangible business impact you create.
You are adept at market research, competitive analysis, and crafting go-to-market strategies that capitalize on emerging trends. Your communication skills are exceptional, allowing you to craft clear, concise, and engaging content for a variety of audiences-whether it's a technical data sheet, a customer-facing presentation, or an executive summary. You are relentless in your pursuit of excellence, always seeking ways to innovate and elevate the marketing strategy for the structures product portfolio.
Your curiosity inspires you to stay up to date with the latest developments in CAE, CAD, and digital marketing best practices. You're highly motivated, detail-oriented, and embrace the challenge of supporting global campaigns that drive measurable growth. If you're eager to make a lasting impact at the forefront of technology marketing, this is your opportunity.
What You'll Be Doing:
- Delivering value-based messaging for select Ansys Structures products (including Sherlock, Sound, nCode Design Life, etc.) to prospective customers, existing customers, and partners in collaboration with Product, Sales, and Marketing teams.
- Participating in go-to-market planning, including market sizing, customer segmentation, channel partner coverage, and supporting regional sales alignment for global campaigns.
- Maintaining a strong understanding of the competitive landscape to identify new growth opportunities and differentiate Synopsys solutions from competitors.
- Developing and delivering comprehensive sales enablement collateral such as customer-facing presentations, use cases, battle cards, case studies, and solution guides.
- Creating and executing marketing plans and lead generation campaign kits aligned with business growth objectives and key global initiatives.
- Managing the launch and marketing execution of new features and product releases as part of the bi-annual release cycle.
- Owning the development of all marketing collateral, including web content, product videos, technical assets, data sheets, blogs, and other solution-oriented content in partnership with Corporate Marketing.
- Coordinating with field and digital marketing teams to ensure effective promotion and targeted lead generation programs that meet sales needs.
- Tracking and reporting on business unit-related leads, analyzing campaign effectiveness, and measuring ROI at all stages of the customer journey.
- Managing complex, multi-product marketing campaigns with a global reach.
The Impact You Will Have:
- Accelerate pipeline and revenue growth for the Structures product line through targeted, high-impact marketing initiatives.
- Strengthen Synopsys' leadership position by consistently differentiating our structures solutions in the market.
- Empower sales teams with compelling, up-to-date enablement resources that drive customer engagement and deal success.
- Drive strategic partnerships and co-marketing efforts that expand our reach and influence across key industries.
- Enhance our global brand presence through innovative campaigns and thought leadership content.
- Provide actionable market insights to inform product development and business strategy decisions.
- Foster alignment and collaboration across product, sales, marketing, and partnership teams for unified go-to-market execution.
- Contribute to a culture of measurement and continuous improvement by evaluating the ROI of marketing tactics and adjusting strategies accordingly.
What You'll Need:
- Bachelor's degree in marketing, Engineering, Computer Science, or a related field; advanced degrees (MS, MBA) or Product Marketing Alliance Certification are a plus.
- Proven experience in product marketing for engineering or software products, ideally within CAE or CAD domains.
- Demonstrated ability to translate technical product functionality into clear, customer-centric messaging and value propositions.
- Broad expertise across marketing competencies including digital, social, web, and account-based marketing.
- Strong organizational, leadership, and project management skills with a track record of executing complex, global campaigns.
- Expertise in market research, competitive analysis, and go-to-market strategy development.
- Excellent English proficiency and outstanding communication skills, both written and verbal.
Who You Are:
- Strategic thinker with a passion for technology and marketing innovation.
- Highly motivated, results-oriented, and driven to exceed growth objectives.
- Collaborative team player who excels at building consensus across functions and geographies.
- Detail-oriented and adaptable, able to manage multiple priorities in a dynamic environment.
- Customer-focused, with a knack for storytelling and engaging diverse audiences.
- Analytical mindset, comfortable with data-driven decision-making and ROI measurement.
The Team You'll Be A Part Of:
You will join a high-impact, collaborative Product Marketing team focused on the Structures product portfolio. The team partners closely with Product Management, Sales, Corporate Marketing, Development, Partnerships, and Field Marketing to drive go-to-market strategies, deliver compelling content, and support global campaigns. Together, you'll play a pivotal role in shaping the market presence and commercial success of Synopsys' industry-leading structures solutions.
Rewards and Benefits:
We offer a comprehensive range of health, wellness, and financial benefits to cater to your needs. Our total rewards include both monetary and non-monetary offerings. Your recruiter will provide more details about the salary range and benefits during the hiring process.
At Synopsys, we want talented people of every background to feel valued and supported to do their best work. Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, age, military veteran status, or disability.
In addition to the base salary, this role may be eligible for an annual bonus, equity, and other discretionary bonuses. Synopsys offers comprehensive health, wellness, and financial benefits as part of a competitive total rewards package. The actual compensation offered will be based on a number of job-related factors, including location, skills, experience, and education. Your recruiter can share more specific details on the total rewards package upon request. The base salary range for this role is across the U.S.
