Strategic Marketing Leader - Power & Grid Segment
Position Overview:
Schneider Electric is seeking a Strategic Marketing Leader for Power & Grid (NAM) to define and execute the segment's market narrative, drive pipeline impact, and position Schneider as a leader in the energy transition.
You will work in close collaboration with the Data Center segment and other key business units to deliver integrated, end-to-end solutions spanning power systems, grid automation, digital grid, AVEVA, and ETAP-advancing resilient, efficient, and scalable infrastructure to accelerate time to power while addressing capacity constraints.
This role is part of the NAM Power & Grid segment organization and will play a critical role in shaping the voice of Schneider Electric in the evolving energy transition.
Key Responsibilities:
- Define and execute a segment-specific marketing plan aligned with segment strategy and growth objectives.
- Develop clear segment positioning and differentiated value proposition across the energy ecosystem (generation grid distribution digital).
- Build persona-based messaging frameworks (e.g., utilities, developers, EPCs, regulators, CTOs, asset owners).
- Partner with segment leadership, sales, and offer teams to ensure tight alignment between strategy, pipeline priorities, and marketing execution.
- Continuously monitor market trends, regulatory developments, and competitor positioning to refine marketing strategy.
- Define and lead integrated marketing campaigns focused on segment priority plays.
- Optimize channel mix (digital, ABM, events, partners) to maximize impact.
- Create a cohesive end-to-end story across Schneider's portfolio: Power systems + Grid automation + Digital + Software (AVEVA, ETAP)
- Manage and ensure consistency across all customer touchpoints: Sales enablement, Campaign messaging, Executive communications, Events and PR.
- Develop high-impact thought leadership narratives aligned to industry shifts (grid constraints, electrification, AI load demand).
- Support executive visibility: Keynotes, Panels, media engagements, Strategic speaking opportunities.
- Collaborate with PR, analyst relations, and public affairs to elevate Schneider's voice in the market.
- Lead development of high-impact, field-ready assets: Segment storytelling decks, Strategic account kits, Value proposition frameworks.
- Own marketing performance tracking and reporting dashboards.
- Manage budget allocation across priority plays and campaigns.
- Coordinate with internal teams and agencies to ensure quality of execution.
Qualifications:
- Bachelor's in marketing, Communications, Engineering, or related field (MBA or advanced degree preferred).
- 8+ years in B2B marketing within energy, power, or industrial sectors.
- Strong understanding of North American power & grid ecosystem.
- Experience collaborating with cross-functional teams in a matrixed organization.
- Ability to translate market/customer needs into actionable marketing plans.
- Strong leadership presence with the ability to influence executives, lead teams, and collaborate cross-functionally.
- Exceptional writing, storytelling, and content strategy skills.
- Data-driven mindset with experience managing marketing KPIs and reporting.
- Comfortable with ~25% North American travel for events, team engagement, and strategic meetings.
What's in it for me?
- High-visibility role where your strategies directly influence revenue growth and market positioning
- Collaboration with Strategy, Product Management, Sales, and R&D on innovation and go-to-market execution
- Professional growth opportunities through complex, cross-functional projects and strategic initiatives
- A team that values your expertise, judgment, and contributions to our marketing success
Bring your strategic marketing talent to a team that's ready to welcome you - apply today!
At Schneider, we believe that every employee is a talent who deserves equal opportunities. This means you matter. Every individual needs to feel valued, supported, and treated fairly to do their best work.
Our Total Rewards is our way of saying: "We see you. We value you". It's more than just pay and benefits- it's a meaningful investment in you. It is designed for you to perform, grow, feel safe, and elevate your potential to shine as an impact maker.
For this U.S. based position, the expected pay range is USD 117,600 - USD 176,400 per year. This pay range includes base pay and short-term incentives. The compensation range for this full-time position applies to candidates located within the United States. Our pay ranges are determined by reviewing roles of similar responsibility and level. Within the pay range, individual pay is determined by several factors including performance, knowledge, job-related skills, experience, and relevant education or training.
Schneider Electric is there when it matters most to you
Our Total Rewards package outlines all the benefits and support you'll enjoy as part of the Schneider Electric team:
Care for Yourself and Your Family. We ensure you feel secure with benefits that help you and your family thrive: medical (with member reward points), dental, vision, and basic life insurance, Benefit Bucks, flexible work arrangements, paid family leaves, well-being programs, 12 holidays per year, and 15 days of paid time off per year.
Invest and Plan Your Future. We help you plan and invest for the future with competitive pay and programs including base salary, incentives, company share ownership, and 401(k) with match.
Grow Your Skills and Career. We support development through performance discussions, global opportunities, the Schneider Career Hub, and learning platforms like Coursera.
Team Up in the Workplace. We encourage collaboration, recognition, sharing your voice, and an inclusive workplace.
Support Your Community. We make a difference through volunteer leave, programs with the Schneider Electric Foundation , youth education initiatives, and military leave benefits.
Looking to make an IMPACT with your career?
When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values - Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork - starts with us.
IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.
We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.
Become an IMPACT Maker with Schneider Electric - apply today!
40 billion global revenue
+9% organic growth
150 000+ employees in 100+ countries
You must submit an online application to be considered for any position with us. This position will be posted until filled.
Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and 'inclusion' is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.
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