Systems & Data Integration lead - CRM
WPP
Chennai, India
Contract
Competitive
HybridManager
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.
Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
For more information, visit WPP.com.
As part of WPPs multiyear Enterprise Technology transformation, the Global CRM Programme is a foundational capability underpinning client, commercial, and datadriven growth.
The consolidation of multiple CRM solutions into a single platform introduces significant systems integration and data complexity, including:
diverse legacy systems and interfaces inconsistent client, revenue, and pipeline data, varying agency and market integration patterns
define a coherent integration and data strategy
prevent pointtopoint, marketspecific solutions
ensure CRM becomes a trusted system of record
enable scalable adoption of AI, analytics, and crossplatform capabilities.
The Systems & Data Integration Lead is accountable for defining and governing the integration and data landscape for WPPs Global CRM Programme, which is consolidating multiple legacy CRM platforms into a single, enterprisewide Microsoft Dynamicsbased solution.
The role ensures the global CRM platform integrates effectively with the wider enterprise ecosystem (finance, work management, data, identity, marketing, and AI platforms), while protecting data integrity, consistency, security, and scalability across agencies, markets, and clients.
Operating within a centrally governed but locally deployed model, the role balances enterprise integration standards with practical delivery realities, enabling shared global processes and controlled local extension without reintroducing fragmentation or technical debt.
You're open:We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.
You're optimistic:We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.
You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.
Passionate, inspired people We aim to create a culture in which people can do extraordinary work.
Scale and opportunity We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.
Challenging and stimulating work Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?
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We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why weve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.