Trade Marketing Manager On-Trade Belux

Pernod Ricard stands as the world's #2 leader in wines and distilled beverages, boasting the most prestigious and diverse brand portfolio in the industry. With Pernod Ricard, you’re not just buying a brand; you’re immersing yourself in an experience—an experience encapsulated by one word: Convivialité.

As passionate hosts, we are a team of exceptional individuals dedicated to combating alcohol misuse and fostering a better way of living and working together. Our mission is to create and share good times today and for generations to come.

We are respectful guests, deeply committed to protecting and nurturing the terroirs and environments we inhabit. We collaborate with local farmers and communities, ensuring our actions benefit the planet, our consumers, and our business.

Our mantra, "Good Times from a Good Place," drives us to build a more convivial world, free from excess.

As an employee at Pernod Ricard, you become a "Créateur de Convivialité," working alongside the industry's best colleagues from diverse backgrounds. United by our passion for our brands and industry, we embrace the motto: "Make a new friend every day" and uphold our responsible drinking DNA.

We proudly support our Corporate Social Responsibility (CSR) roadmap, closely aligned with the United Nations Sustainable Development Goals (SDGs) with a vision set for 2030. Pernod Ricard is honored to be recognized for its leadership in the United Nations Global Compact for our work on the SDGs, making us the only company in the wine and spirits sector to receive such an award.

PURPOSE

The Trade Marketing (TM) Manager is responsible for the development of the brands in On-Trade channel within the Belux region. This role serves as a crucial link between sales and marketing, ensuring effective communication and execution of brand strategies. The TM Manager will translate brand strategies and assets into best-in-class channel plans, supporting both short-term and long-term business development through market analysis.

RESPONSABILITIES

STRATEGIC CHANNEL MANAGEMENT

• Develop channel plans in synergy with the Marketing Plan in close collaboration with Brand Managers, Field Sales Managers (FSM), and Key Account Managers.
• Define the trade marketing mix actions and build strategies to ensure sell-out, consumption activation, and perfect serve.
• Collaborate with FSM to define KPIs (Presence, Visibility, Activation & Amplification) for resource allocation and field sales activities.

BUDGET & KPIS

• Be the data expert, developing, following, and leveraging data analysis to improve activities and processes.
• Manage and follow up on activity budgets.
• Support and facilitate the follow-up of contractual spending, develop trade terms, and improve contract strategies based on channel needs.

ANALYTICS

• Ensure proper communication to FSM regarding the objectives and KPIs of planned activities.
• Prepare and periodically present analyses on the performance and KPI activation of all trade marketing mix levers.

PERSONAL PROFILE

• Bachelor’s degree in Sales, Business and/or Economics
• Minimum of 3 years of trade marketing experience in an FMCG environment. A previous experience in the spirits and hospitality industry is a plus.
• Proficient in French, Dutch, and English (written and spoken).
• Solution-oriented and results-driven.
• Creative and entrepreneurial mindset.
• Adaptable and open-minded.
• Strong commercial acumen and experience in customer management
• Proficient in strategic planning.
• Strong budget and financial analysis skills (KPI setting, analysis, and follow-up).

Job Posting End Date:

Target Hire Date:

2026-08-03

Target End Date: