At Swarovski, where innovation meets inspiration, our people desire to explore, experience and create. As Trade Marketing & Promotions Manager DACH (w/m/d), you will take full ownership of retail activations, events and promotional strategies across the region, driving commercial impact and elevating the in-store customer experience. Be part of a truly iconic global brand, learn and grow with us. We’re bold and inventive, revealing astonishing things like no one else can. A world of wonder awaits you.
About the job
Your responsibilities include, but are not limited to:
- Driving retail performance and store conversion by owning and delivering high-impact trade marketing activations and promotional strategies across the DACH region
- Developing and executing promotional and retail activation concepts, including seasonal campaigns, product launches and key commercial moments
- Driving omnichannel activations and promotional mechanics (e.g. SALE campaigns, GWP programs, in-store initiatives), ensuring a seamless customer journey from awareness to purchase
- Planning and executing retail, flagship, partner and trade events, ensuring consistent brand excellence and strong in-store impact
- Owning and leading complex, cross-functional and cross-market projects across Germany, Austria and Switzerland, ensuring structured execution and reliable on-time delivery
- Managing projects end-to-end, including scope definition, timeline planning, stakeholder alignment and risk mitigation
- Owning end-to-end budgets for Trade Marketing, Events and Promotions, including planning, forecasting, cost control and performance tracking
- Acting as the primary owner for execution quality, prioritization and budget performance across all initiatives within scope
- Collaborating closely with CRM, Media, PR, Retail and Store teams to ensure alignment and maximize commercial impact across all channels
- Acting as the key interface to agencies, production partners and external vendors, ensuring high-quality execution within defined frameworks and budgets
- Guiding and aligning stakeholders without direct reporting lines, ensuring clarity, consistency and high standards across all initiatives
- Monitoring performance, analyzing results and deriving clear actions to continuously improve retail execution, efficiency and commercial impact
About you
We are looking for a unique and amazing talent, who brings along the following:
- You have at least 4 years of professional experience in Trade Marketing, Retail, Promotions, Event Marketing or a comparable retail-focused environment
- You bring strong project management skills with the ability to manage multiple complex initiatives, stakeholders and timelines simultaneously
- You have clear ownership mindset, high execution discipline and the ability to drive results in a fast-paced environment
- You have a strong affinity for fashion, luxury and premium consumer brands, combined with a high sensitivity for brand aesthetics and customer experience
- You work in a highly structured, hands-on and solution-oriented way, with strong ownership, entrepreneurial thinking and excellent numerical skills
- You are confident working with relevant tools and systems such as SAP, MS Office and project management platforms; affinity for AI-supported tools and automation is a strong advantage
- You are fluent in both German and English and communicate effectively across cross-functional and international teams
What we offer
You can expect a range of benefits, including:
- Permanent contract (after 6 months probationary period)
- 30 days’ vacation
- Hybrid working model
- Comprehensive training and development opportunities to support continuous growth
- Access to international career and development opportunities within the Swarovski organization
- Pension allowance
- Travel allowance
- Home office allowance
- Exclusive employee discounts on Swarovski products
- A collaborative, supportive, and welcoming team environment
Masters of Light Since 1895
Swarovski creates beautiful crystal-based products of impeccable quality and craftsmanship that bring joy and celebrate individuality.
Founded in 1895 in Austria, the company designs, manufactures and sells the world's finest crystal, gemstones, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as crystal objects and home accessories. Swarovski Crystal Business has a global reach with approximately 2,400 stores and 6,700 points of sales in around 140 countries and employs more than 18,000 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.
Swarovski is an equal opportunity employer. We give our people the guts to celebrate individuality and pride ourselves on creating a workplace where people feel involved, respected, valued, connected, and heard. A place where anyone/everyone belongs. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under the law of the countries we operate in.
