UM - Campaign Manager, Retail Search
Mediabrands
Toronto, Ontario, Canada
Full-Time
$45,000
HybridManager
As a Campaign Manager, Retail Search you'll play a critical role in driving the success of Retail Media campaigns for our clients. You'll be responsible for the overall performance and execution of campaigns, ensuring they deliver exceptional results. You'll also act as a subject matter expert, educating clients on best practices and the strategic application of Retail Media.
This role requires a highly skilled and motivated individual with a deep understanding of Retail Media platforms and a passion for driving performance. You'll be a key contributor to the team, providing valuable insights and developing innovative solutions.
Partner with Account Managers to develop and deliver compelling RFPs, decks, proposals, and planning recommendations based on data-driven insights.
Develop and deliver best-in-class reporting and deliverables to clients, leveraging available Retail Media platforms and services.
Support with integration of retailer shopper initiatives with retail media digital ads in a holistic manner.
Develop and implement strategic campaign structures to maximize performance aligned with client goals.
Develop optimal targeting strategy by leveraging data-driven keyword research and selection into effective keyword strategies.
Design and implement tactical approach of retail media ads across the funnel.
Define and implement bidding strategies, utilizing SaaS tools like Pacvue or within each Retail Media Network (RMN) platform, to optimize campaign performance.
Develop, manage and optimize e-commerce campaigns as well as budget management.
Conduct in-platform checks throughout campaign lifecycles to prevent budget overspend or underspend. Monitor campaigns performance across defined KPIs.
Ensure efficient budget allocation and adjustments across campaigns and ad groups to optimize performance and maximize ROI.
Analyze campaign performance data to identify trends, opportunities, and areas for improvement.
Develop and deliver comprehensive reports to stakeholders, including key metrics, insights, and actionable recommendations for optimization (bi-weekly or monthly).
Leverage all available Retail Media campaigns data sets to enhance reporting and recommendations.
Educate agency teams and clients on best practices and campaign objective requirements.
Partner with Account Manager and other Campaign Managers to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required.
Monitor client goals and KPIs to ensure timely and successful campaign delivery.
Build strong collaborative relationships with planning teams and specialty business units (SBUs).
Why Join Omnicom Media Canada
At Omnicom Media Canada, careers are designed for growth. Weve purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.
Community - We build a culture where our people show up for each other, grow together, and win together.
Impact - Your work creates real outcomes for clients, for the business, and for the industry.
Opportunity - We give you the runway, resources, and support to keep rising on your terms and at your pace.
Omnicom Media Canada is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity, and Equity through Action (IDEA). This commitment ensures our workforce reflects the rich cultural mosaic of Canada, shaping how our teams, leadership, and client relationships thrive.
This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.
Expected Salary: $45,000 - $55,000
Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicants education, experience, knowledge, skills and abilities.
In addition, Omnicom Media provides rewarding offerings such as:
Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
A flexible hybrid work model that works for you.
A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
A chance to be part of and grow within a global network of agencies.
The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.