Position Summary
Lead, Paid Media Business Planning-One Paid Media
We're seeking a hands-on, tactical paid media lead to plan, build, launch, and optimize digital campaigns across search, social, and programmatic channels. You'll work day-to-day with our agency partner and closely with Deloitte business marketing teams to translate objectives into channel plans, in-platform activation, and measurable outcomes. This role is for a doer-someone who likes tightening execution and improving performance through disciplined optimization.
Recruiting for this role ends on 07/26/2026.
Work you'll do
As a Specialist Lead, Advertising and Media Strategy on the One Paid Media (OPM) team, you will be responsible for:
- Owning paid media activation from planning through launch and optimization across search, social, and programmatic channels
- Partnering with business marketing teams and Brand Strategy to translate go-to-market priorities into audience strategies, key performance indicator targets, channel roles, budget allocation, and flighting plans
- Working with the agency partner to develop media briefs, validate recommendations, align on targeting and channel plans, and drive on-time delivery against campaign objectives
- Coordinating campaign readiness by supporting build quality assurance, tagging, tracking, governance, and cross-functional alignment across creative, web, marketing technology, measurement, and operations teams
- Delivering weekly and monthly performance reporting that includes results versus plan, insights, optimization actions taken, and next-step recommendations
- Supporting or directly executing campaign setup, quality assurance, trafficking, and ongoing optimization in LinkedIn Campaign Manager, Google Ads, and other paid media platforms as needed
A successful candidate would possess these skills:
- Ability to work independently and collaborate as part of a team
- Effective written and verbal communication skills
- Meticulous attention to detail and quality of work product
- Ability to build and sustain professional relationships
- Ability to lead projects or workstreams
- Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment
- Strong interpersonal skills and professional demeanor
- Ability to meet deadlines
- Ability to provide clear guidance to others
The team
The One Paid Media (OPM) team at Deloitte is a centralized group of subject matter experts focused on maximizing the effectiveness of paid media investments across our US Firm. By leveraging innovative technology, emerging trends, and the power of our people, OPM strives to maximize the value and impact of paid media investments, drive growth, and set the strategic vision for advertising at Deloitte.
Qualifications
Required:
- Experience working at Deloitte
- 5+ years of experience in paid media, digital advertising, or campaign activation and optimization
- Bachelor's degree
- Experience working on a center of excellence team within a matrixed organization
- Experience planning and executing paid campaigns across paid social and paid search channels
- Experience with targeting, bidding, creative testing, conversion measurement, budget management, and campaign reporting
- Ability to travel 10%, on average, based on the work you do and the clients and industries/sectors you serve.
- Limited immigration sponsorship may be available.
Preferred:
- Experience with Sprinklr
- Experience using LinkedIn Campaign Manager
- Experience using Google Ads
- Experience partnering with analytics or measurement teams on pixels, conversion events, UTM parameters, and funnel reporting
- Experience using Workfront or Agile ways of working
- Experience collaborating with an external media agency
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is 80,400-132,000.
You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
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Benefits
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.
Our people and culture
Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ways of thinking, ideas, and perspectives, and bring more creativity and innovation to help solve our clients' most complex challenges. This makes Deloitte one of the most rewarding places to work.
Our purpose
Deloitte's purpose is to make an impact that matters for our people, clients, and communities. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities. Learn more.
Professional development
From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.
As used in this posting, "Deloitte" means Deloitte Services LP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
Qualified applicants with criminal histories, including arrest or conviction records, will be considered for employment in accordance with the requirements of applicable state and local laws, including the Los Angeles County Fair Chance Ordinance for Employers, City of Los Angeles's Fair Chance Initiative for Hiring Ordinance, San Francisco Fair Chance Ordinance, and the California Fair Chance Act. See notices of various fair chance hiring and ban-the-box laws where available.
Fair Chance Hiring and Ban-the-Box Notices | Deloitte US CareersRequisition code: 353638
Job ID 353638
